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ARR® P O R T F O L I O Anthony Ricketts

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Aricketts.com

About Anthony Innovative marketing and communication specialist with proven creative and management ability. Enthusiastic to contribute to your organization utilizing experience, education and training in marketing, public relations, digital technologies and social media. Demonstrated ability to work with people at all levels and coordinate team work at all stages. Special talent for managing time, taking initiative, paying attention to details and generating creative advertising. Strong aptitude to manage all assigned tasks with attention, dedication and persistence.

Marketing and Communication • • • • •

Ability to conceptualize and successfully facilitate smooth running of major events, delivering results on time and to impeccable standards Enthusiastic, confident, well-spoken negotiator and problem solver Ability to develop communication plans and budget Creative thinker who produces new ideas and concepts that translate brand strategy into corporate design Capable of constructing, editing, and publishing articles

Clients featured in this portfolio Logo • Brochures • Promotional Items • Websites etc.

Regional Transit Service MCC Monroe Doctrine Newspaper Hoshing Realtors Jamaican Association Bermuda Moesha Wallace Foundation

Digital Promotion • •

Adept at developing and posting content to Twitter, Facebook, and other social media networks for promotion Knowledge of web design social media, HTML, CSS, PHP and SEO techniques

Technical • • •

Advanced knowledge of MS Office Suite, InDesign, Photoshop and Illustrator Capable of handling and processing invoices effectively Able to build websites, landing pages and digital advertising campaigns

Coordination • • • • •

Team player with ability to work effectively in a group Detail oriented; fully capable of understanding and following instructions Works well with others and actively stays abreast of current trends Ability to manage multiple projects with high attention to detail and effectively managing timelines to meet expectations Ability to forecast, develop and manage budgets

Technology • • • • • • • • • •

Adobe Photoshop, Illustrator, InDesign Amazon Cloud Services Communication Tools (Skype, WebEx) Customer Relationship Management Email Marketing Platforms Training and Demo tools (Snagit, Screenflow) Microsoft Office (Word, Excel, PowerPoint) Search Engine Tools (Google Analytics) Social Media API (Facebook, Twitter, LinkedIn) Website Content Management Systems (Wordpress)

Education Monroe Community College, Rochester, NY Associate in Science, Public Relations

This portfolio shows some of the projects that I have worked on. The theme is design ARR® P O R T F O L I O

Logos & Business Cards The Engagement Never Ends!

Let’s imagine and then sculpt

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The proof of the pudding is in the eating.

Tips: Logos & Business Cards Logos 1) Keep your logo simple. It needs to adhere to the rule of transferability. In essence, you must be able to easily break it apart and put it back together again. You cannot do this with a regular photograph. 2)

Stick to a few colors. Printing charges are also based on the number of colors

3)

Have two logo designs that you use in you business.

4)

Make sure you have a logo kit that has your logo in a PSD or Vector file format. You should also have it in PNG transparent background and JPEG file format. Your kit should have both a print and web version of your logo.

5)

Store you logo in your email client (account) as a draft message or in an online storage where you can easily access and share it.

Business Cards 1) Gone are the days when we print on only one side of the business card to save money or to allow someone the opportunity to write notes on the back. Business cards are hardly stored. People take a picture of it on their smart phone. They may even share it online! 2)

If you are printing on expensive paper, add value to the card so that the holder with keep it. Example, associate your card with a discount, premium access to you, or any bonus privilege when the card presented

3)

This brings me to my last and final point, be short and sweet about your services and put a QR code on the back. A QR code allows persons with a smart phone to scan information from your card into her phone – similar to a barcode. Research QR Code online.

Booklets & E-books The Engagement Never Ends! Product Brochure, Sponsorship Kit, Magazine

Design is Functional

Design is Meaningful

Good Design tells a story

Tips: E-books 1)

Your E-book could be 8 pages long. Shorter and that’s a e-brochure.

2)

E-book should focus on teaching a customer something new. If you are selling your services in it then it becomes an e-brochure.

3)

Select a topic you like and research it online. Someone else may have published a similar book. Maybe you can get some ideas about your content.

4)

You can use PowerPoint or Microsoft office to create your e-book.

5)

The nicer your cover and headlines the more downloads you get.

6)

Get help editing the content.

Ads, Flyer, Posters, Tickets The Engagement Never Ends! Events, Concerts, Parties & Promotions

Design has relevance

Good design pulls people

Good design invokes emotion

Design is memorable

Tips: Flyers & Posters 1)

Good branding makes customers pay you more without a question. Good branding adds value to your business. You will not achieve good branding if you try to do it yourself with Microsoft word.

2)

Be consistent with a good standard not a poor one!

3)

Your design should change based on the customer you are targeting. Example: do not have a summer theme flyer for a party that’’s clearly in winter.

4)

The font choice is extremely important in designing you flyer. Use a maximum of 3 fonts

5)

Think about how you read then design you poster to follow that top-down, leftright structure. People don’t have time to be searching!

6)

You need: Who, What, Where, When, How Much, and Because to make a poster or flyer.

7)

Post your posters and flyers on your website along with 150 words describing the event. Then post it on your social media sites.

Research, Proposals & Presentations The Engagement Never Ends!

Good design is intentional

Good design is intentional

Good design is intentional

Designs that ignores people are ignored by people.

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Design is where science and art break even.

Design is a process

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Websites The Engagement Never Ends!

Math is easy; design is hard.

Designing is a voice

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Good designs influences culture

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Designing a product is designing a relationship.

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Great design is transparent

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Tips: Websites 1)

You must have a plan before you build a website. Complete my website planner

2)

A website is a tool not a business! It will not make you rich and it takes a lot of work.

3)

You must have a website if you have a business regardless of whether or not you will be using all the bells and whistles that comes with owning a website.

4)

Do not complain if your family member or friend forgot that the old and disabled people uses your website. Do not complain if customers are having a serious problem buying your products or services online. A trained website designer understands the concept of usability.

5)

Websites should be mobile ready. Most small business websites are still behind.

6)

Update and monitor your site or hire someone to do it for you. Otherwise, you risk loosing information and customers.

7)

Always be thinking: How can I improve my business operations by using my website. Can I add a FAQ, can I focus all my billing online, can I focus on customer service etc.

Social Media Account The Engagement Never Ends!

Design is intelligence made visible

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Design is a way of thinking

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Tips: Social Media 1)

Keep a few and only the ones that has your target audience

2)

Keep them updated regularly with your latest information

3)

Post to your website then share your link on social media

4)

Images of people, and you work better than a logo

5)

Talk to other people and be relevant

Media Kit The bread and butter of Public Relations

Press Releases

A media kit is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. It is often distributed to announce news. The media kit can include: • Newspaper News Release • Broadcast News Release • Radio News Release • Biographies • Speech • Fact Sheet • Schedule • Journalist items list • Pictures or Videos • Flyer, Brochure etc.

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The proof of the pudding is in the eating.

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Promotional Items The Engagement Never Ends! T-shirts, Plastic Membership Cards, Lapel Pin, and Calendar

Technology over technique produces emotionless design

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Designing a product is designing a relationship

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There is no design without discipline

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Simplicity is the ultimate sophistication

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Design create cohesion

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Design is the conscious effort to impose a meaningful order

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So, what is design?

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Everything we do is by design.

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Thank you for viewing!

AR® P O R T F O L I O Anthony Ricketts Email: [email protected]