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Brands Being Rad on Twitter: 30th Edition RETWEETS

FAVORITES

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2017/08/02, 11:11

Click me 😋

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Table of Contents

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Conversational Opportunities Conversational Content Best use of Content #HowToCreate Glossary

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Conversational Opportunities " # $

CONVERSATIONAL

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OPPORTUNITIES

Conversational Opportunities in Feb/Mar February 9 10 12 14 15 17 24 25 26 28

State of the Nation Fifty Shades Darker (Movie Release) Grammy Awards Valentine’s Day Singles Awareness Day T20: SA vs NZ Ultra Festival: CT Ultra Festival: JHB Oscar Awards Paris Fashion Week

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Design Indaba World Book Day International Women’s Day Cape Argus

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Conversational Content 🐧 🍕 🍺

CONVERSATIONAL

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CONTENT

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#P enguin Awareness Day #BBROT

How @innocent Reacted on Twitter

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#Sup erBowl 51 #BBROT

How Brands Reacted on Twitter

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Best use of Content ( ❤🎉

BEST USE OF

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CONTENT

# B B R O T - I N T E R N AT I O N A L

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@Airbnb

Creative use of 360-Periscope

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# B B R O T - I N T E R N AT I O N A L

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@BBCOne Interactive Sherlock Holmes Campaign

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# B B R O T - I N T E R N AT I O N A L

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@SNICKERS Creative use of a ScratchReel

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# B B R O T - I N T E R N AT I O N A L

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@PlayStationES First ever use of an Upside-down Hashtag

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# B B R O T - I N T E R N AT I O N A L

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@MicrosoftLB Creative use of a Tweet Illusion

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# B B R O T - I N T E R N AT I O N A L

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@Zomato Creative use of an Everyday Moment & Trending Topic

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#BBROT - AFRICAN

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@MiniSouthAfrica Highly Engaging, Visual and Live Campaign

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@BrutalFruitSA Engaging and Interactive Campaign

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@CocaCola_ZA Great use of Imagery to create Engagement

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@Starbucks_SA Creative & Visual use of a Tweet Illusion

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@FlyMangoSA Creative & Visual use of a Tweet Illusion

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@SamsungMobileSA Great use of Reactive Content

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@FoxAfrica Create use of a Cinemagraph

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@DebonairsPizza Engaging, Relevant & Humorous Video Content

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#HowToCreate Great Content (

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# L i v e Vi d e o C o n t e n t #BBROT

Creating Live Streaming Video from the Twitter App

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Create live streaming video straight from your phone with #GoLive.

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You can create and Tweet live video from the Twitter app, powered by Periscope. To go live, compose a Tweet, then tap “LIVE” which brings you to prebroadcast screen where you can frame your shot. When you’re ready, press “Go Live” to start broadcasting.

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#HowToGoLive: Create a live video on Twitter

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Glossary Live Moments are the cultural events - local, national and global - that people talk about on Twitter. You can prepare for these events in advance to ensure you participate in live conversations in the most effective way.

Everyday Moments are a great way to connect with users. These are the conversations people have on Twitter about aspects of their daily lives. Such examples are their commute, food and drink, exercise and many more. Your brand/business can lever to reach and engage them day in, day out.

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Campaign Moments are your brand’s advertising activities that you plan for and execute at specific times of the year. These particular moments can be used in conjunction with live, everyday and reactive moments.

Reactive Moments are the unexpected things that happen in our lives that your brand can respond to (for example, the Suarez bite!). You can’t necessarily plan for them, but you can be prepared for them to respond effectively as they happen.