32nd Edition - May 2017

contents

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conversational opportunities

trending content

best use of content

#howto create content

MAY - JUNE

Calendar Opportunities 🏅 Ad Dynamo

@addynamo

This section contains a summary of all the great conversational opportunities you can use on Twitter. 420

100

May - Calendar moments 22

International Earth Day

25

Africa Day

26

Pirates of the Caribbean Release

27

FA Cup Final

28

Hamburger Day

28

Amnesty International

June - Calendar moments 2

Doughnut Day

4

Cancer Survivor’s Day

5

World Environment Day

7

Running Day

8

World Oceans Day

16

Youth Day

18

Fathers Day

19

Martini Day

23

Transformers: The Last Knight Release

30

Despicable Me 3 Release

APRIL - MAY

Trending Conversations 📅 Ad Dynamo

@addynamo

This section shows how brands from around the world and locally created content based on popular trends. 421

782

#M o the rsDa y

#MothersDay

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#MothersDay

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#MothersDay

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# S t arWars Day

#StarWarsDay

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#StarWarsDay

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#StarWarsDay

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#StarWarsDay

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#E aster

#Easter

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#Easter

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# P op ularTrends

#PopularTrends

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#PopularTrends

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#PopularTrends

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#PopularTrends

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APRIL - MAY

Best use of Content 🔥 Ad Dynamo

@addynamo

This section contains some of the best creative Twitter content in Africa and around the globe. 722

250

Video Tweet Illusion @Subway

#International 🌏

@Subway

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Interactive ScratchReel @SamsungMobile

#International 🌏

@SamsungMobile

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Video Tweet Illusion @VodafoneIN

#International 🌏

@VodafoneIN

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Engaging & Visual Auto-response Campaign @AlienMoviesUK

#International 🌏

@AlienMoviesUK

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@AlienMoviesUK

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An African-First 360° Video Campaign @SamsungMobileSA

#Africa 🦁

@SamsungMobileSA

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@SamsungMobileSA

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Creative Auto-response @CaptainMorganSA

#Africa 🦁

@CaptainMorganSA

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Engaging GIF Game @FordSouthAfrica

#Africa 🦁

@FordSouthAfrica

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Visual 3D Video @CadburyPSBar

#Africa 🦁

@CadburyPSBar

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Engaging ScratchReel @IsuzuSA

#Africa 🦁

@IsuzuSA

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GIF Roulette @CocaCola_ZA

#Africa 🦁

@CocaCola_ZA

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Blue Robot Mosaic @Canon_SA

#Africa 🦁

@Canon_SA

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@Canon_SA

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Tweet Timeline Trick @RussianBearSA

#Africa 🦁

@RussianBearSA

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APRIL - MAY

#NuggsforCarter Ad Dynamo

@addynamo

#NuggsForCarter is proof that marketing in the moment is a powerful strategy. 722

250

#NuggsForCarter

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#NuggsForCarter

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#NuggsForCarter

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#NuggsForCarter

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MAY

#HowTo: Advertiser Cards Ad Dynamo

@addynamo

This section will cover the benefits of using Advertiser Cards and how to create them. 121

232

The Benefits of using Advertiser Cards on Twitter Twitter Cards are more attention grabbing than plain text Tweets. In addition to your 140-character message, you can include images, videos, audio and download links. Gallery Card

Use multiple images to drive rich engagement with each individual image

App Install Card Encourage mobile App Installations

Website Card Drive Traffic to your website

Periscope Card Live stream video to your followers

Video Card Drives Video Views

#TwitterCardSpecs

CREATIVE DESIGN

SPECIFICATIONS

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32nd Edition - May 2017

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