1
MISSION
Gïk Blue @GikLive · 27 nov. 2015
If you’re not that much into traditions, shake up your xmas with Gik 221
Gïk is born for fun. To shake things up a little and see what happens. To create something new. Something different. Why blue?, you wonder. And why not?
340
Gïk Blue @GikLive · 27 nov. 2015
Do you enjoy revolutions? Then you will love Gik, the blue beverage that purists don't want you to try. #Enjoytherevolution 88
101
Gïk Blue @GikLive · 27 nov. 2015
You don’t need to learn the bible of enology. You can create your own rules. #takeover 25
17
If you are given a ruled paper, write on the other side Juan Ramón Jiménez
Gik Blue
The drink that connoisseurs don't want you to try While drinking Gïk you are not drinking wine; you are drinking innovation. You are drinking creation. You are breaking the rules and creating your own.
2
PRODUCT We asked ourselves, how does nature get a passion red color into strawberries? So we went deep into the roots and decided to merge nature and technology devising a new, sweet and organic category. Product contact: Taig Mac Carthy
[email protected] +34 619085580
How is it made? Gïk is produced through an organic pigmentation process:
* 2
1 A base is created from a mixture of white and red grapes
Crusher
* 3
A pigment from the skin pigment is added アントシアニ (英: anthocyanin)
Alcoholic Press Fermentation
Filter
*
Another organic pigment is added インジゴカルミン (Indigo carmine)
甘味料 (かんみりょう) non-caloric sweetners are added
Stabilization at -5ºC
Bottle & Packaging
Filters
Designation of Origin: imposible Technical characteristics 11,5º pH entre 3,2 y 3,7
Pairing Sushi. Nachos with guacamole. Tzatziki sauce. Pasta carbonara. Smoked salmon.
Grapes Different varieties of white and red grapes. 99% wine and 1% grape must99% vino 1% mosto.
Tasting notes
Vineyard We work with various vineyards from all over Spain. We carefully choose these vineyards for their grape varieties and their innovative mindset, respecting both the environment and our aim to disrupt. Conservation We recommend keeping it in a cool, dry environment out of the reach sunlight. The fridge would be ideal. Service We like to drink it nicely chilled, below 13º C but you can enjoy it as you prefer.
I. Visual Indigo blue colour. WTF. II. Aromatic Easy and fresh wine scent. Notes that remind of ripe fruits. III. Taste Slightly acid, with a sudden cheerful sweet burst. Sinestesia Alt J - Left Hand Free (Lido Remix) Hayden James - There’s Something About You Minus the Bear - Pachuca Sunrise RL Grime, What So Not - Tell Me James Blake - Stop What You’re Doing Fryars - Cool Like Me
Sugar
0,01 gr/l
Packaging
Botella Cork
Capsule
Bordelesa Elite Extruded/Synthetic Ivory white
Label
Manifesto/Hacking history
Box
Gik Revolution.
Conservation and service
Temperature Conservation
Best served chilled <12ºC Up to 18 months in a cool, dry environment out of the reach of sunlight. The fridge would be ideal. A
Total acidity
B
C
A
B
C
(C) DEPTH 24 cm (C) DEPTH 77 mm
measured in cm
(B) WIDHT, LENGHT 32 cm (B) WIDHT, LENGHT 77 mm
measured in mm
(A) HEIGHT 33 cm (A) HEIGHT 315 mm
BOX MANTLE 15 Units GROSS WEIGHT box + product 14,80 kg GROSS WEIGHT product 1,23 kg
A
measured in cm
(A) HEIGHT 213 cm
GROSS WEIGHT Palet + box + product 1350 kg
MANTLE PALLET 6 Units
PALLET CONTENT 90 Box
CONTENT 12 Units
EUROPALLET 120 x 100 cm
D.U.N (14) 18414606856531 CAPACITY 750 ml.
STANDARD PALLET
BOX / PACKAGE
UNIT PURCHASE
Technical specs
E.A.N. (13) 8414606856534
pH
11,5% Vol. 3,16 5,5 gr/l of Tartaric
UNIT SALES
Alcohol
Logistics sheet
Technical information
3
BRAND Gik is not a wine, it's a revolution. We don’t really make wine. We are in the concept business. We provide a revolution for people to enjoy; an innovative and graceful drink to be shared with friends, family and colleagues. Wine is just the battlefield and our banner is blue.
Therefore, branding is of the essence. That is why we hired more graphic designers than oenologists and both of the founders were advertising professionals before this entrepreneurial adventure. We will always be there to help you implement your marketing strategy with beautiful artwork, clear brand principles and insights we have gathered through smart customer research.
Love it or hate it
A brand built to amuse the media You’ll find it’s very easy to get media coverage for our product. Revolutions always get viral, specially when they are done right.
4
CUSTOMER RELATIONSHIPS Times have dramatically changed but we are not afraid of this, since we are part of the change. Our brand lives on the Internet and interacts with your customers mainly through digital channels.
That is why we create independent web pages and social media accounts for every country we do business in, and thus provide a personalized user experience for every customer. There are many ways to coordinate this with our partners, and we are fully open to all of them, as long as they help us make your customers happy, position our brand and ultimately increase our sales and happiness.
IS IT FOR YOUNG PEOPLE? Our main online buyers are people aged between 25 and 45. Research revealed that, in many cases, they are not regular wine drinkers. IS IT FOR WOMEN? Nope. %48 - %52 Is it sweeter than red wine? Sure, but what has that to do with our genitals?Times they are achanging Lead. Don't follow
Customer support
Everywhere Facebook, Twitter, WhatsApp, email... Customers reach out through every channel. This gives us quick and valuable feedback and shows us how to evolve..
Current situation
more than
100.000 9.000 more than
more than
100
750k
27 COUNTRIES bottles produced
online orders
features in international media euros billed
Impact
New York Post
Fox News
BBC.COM
Time Magazine
