Trafficking DFA In-Stream Video Bayard Russell January 2012

Overview Trafficking in DFA6 is easy, and does not require building in Doubleclick Studio. You'll want the following assets on hand: The Video FLVs or a MOV, AVI, or MPEG file under 100MB

Companion Banner Standard Flash SWF, GIF, JPEG, or DFA iFrame URL

Clickthrough URLs You can add separate URLs for video and companion

Step 1 - Create Placement A. On the Media Plan tab of the Campaign, click Create -> Placement B. Check off "Accepts In-Stream video ads" C. Name the placement and hit Save. This creates a 0x0 In-Stream Video placement.

Step 2 - Build Creative A. On the Creatives tab, select Add Creative -> In-Stream Video

B. Name the creative and add a Clickthrough URL where clicks on the Pre-roll video will go

Step 2 - Build Creative (continued) C. Scroll down to Media Files and upload FLVs or transcode source files D. Greenlight the videos you want to run

Note: Make sure to upload high-resolution videos to allow for Hi and Med transcoding. Low versions are not used and display as "Not Supported"

Step 2 - Build Creative (continued) E. Under Third Party URLs, add 3rd party tracking pixels (not required).

F. Under Companion Ads, upload SWFs and GIFs or add InRed tags, and add clickthrough URL.

Step 3 - Assign Creative to Ad Placements A. Click Assign next to your new creative and check off the In-Stream placements to assign it to. Click Next and Assign. This creates an Ad and assigns it to the Placements. Note: You can control creative weightings on the Ad level, and rotate multiple In-Stream creatives on the same Ad, just like Standard Flash.

Step 4 - Generate Pre-Fetch Tags A. On the Tags tab, select 0x0 for Size and In-Stream Video for Placement Type. B. Send the single Pre-fetch Tag to the website trafficker to add to their VAST video player. You're done!

Additional Resources A full walkthrough is available on our Rich Media Helpcenter: DFA In-Stream Video Guide Also, your Rich Media Campaign Manager is available to offer additional training to fit your customized needs.

Questions? Please reach out to your Rich Media Campaign Manager for additional training.