DoubleClick for Publishers Video Maximize revenue from every stream

Online video represents a growing revenue and audience opportunity for publishers, but it can also increase operational complexity. The DoubleClick™ for Publishers (DFP) Video module provides you with a sophisticated technology platform to capture more value from video.

Benefits at a glance • Increase revenue from video ad sales • Intuitive and streamlined video ad workflow • Granular control of the ad viewing experience • Reach for new audiences across all screens

Improve sales effectiveness DFP Video empowers your sales teams with tools that prove the value of your audience and extract more revenue from your video assets. Content awareness and ingestion

DFP Video’s content-awareness-and-ingestion feature exposes content-level details that enable you to create differentiated selling opportunities. • Ingest video content metadata into DFP Video directly from your video CMS. • Package, target, and forecast against criteria that suit your content. • Syndicate and manage revenue shares by content and content owner.

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DoubleClick for Publishers Video

Simplify the process DFP Video simplifies the entire ad management process and eliminates the complexities of trafficking video. Hosting and transcoding

Viewers are consuming video content across multiple browsers and devices. With the ability to quickly transcode video into multiple formats in minutes, DFP can serve the right video ad format to the right user, regardless of what device or connection speed they’re using.

Video ad workflow

DFP Video has undergone hundreds of hours of user-experience testing resulting in a streamlined workflow and smart features to simplify trafficking video and prevent human error. Best of all, DFP Video brings content-level insights to the surface that give unrivalled power to forecasting and reporting engines. Control the viewing experience Viewer ad experience can be at odds with business priorities, and managing this balance can be challenging from a technical standpoint. DFP Video puts you in control of the ad experience with support for viewer-friendly ad formats and realtime control directly from the interface. Ad rules

Make monetization decisions in real time without having to mess around with player code. With ad rules, you can differentiate ad load, formats and podding decisions for various content and audience situations.

DoubleClick for Publishers Video

Reach a wider audience Regardless of where or how they view video content, DFP Video makes it easy to reach your viewers. Syndication and content partner management

Reach your extended audience across syndicated content. DFP Video has the finesse to juggle complex financial terms and revenue share agreements with multiple syndication partners to open opportunities for a new audience. DFP Video also provides you with easy management of content partners so you can offer your viewers a wide variety of content. All screens and formats

With seamless ad management and delivery to mobile and desktop environments as standard, DFP Video also has enhanced capabilities to serve ads in mobile applications. Maximize revenue from every stream To get started with DFP Video, visit www.google.com/doubleclick/contact/ publishergeneral.html and indicate that you’re interested in video. You may also like to contact our Sales Team at 1-866-459-7606.

About DoubleClick Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.

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