case study DoubleClick for Publishers (DFP) API
Google’s DoubleClick for Publishers API’s open architecture facilitates integration for technology providers, driving publisher efficiency As ad operations become increasingly complex, Google aims to streamline work for publishers and eliminate redundancies. One of Google’s efficiency-driving solutions is the DoubleClick for Publishers (DFP) API, which opens the platform to integration with other publisher technology solutions, facilitating inventory management, order creation, reporting and more. Connecting the ad ecosystem with Google’s DFP API Google’s DFP API offers robust capabilities and user support to facilitate integration for technology providers, fostering a tightly connected and innovative ad ecosystem for publishers and advertisers alike. One of these technology providers is Ad-Juster, a specialist in automated reporting analytics for publishers. Ad-Juster began using Google’s DFP API to accommodate the growing number of its customers upgrading to the DFP Premium platform. With Google’s DFP API, Ad-Juster can interact directly with the DFP platform to pull publishers’ order, ad and line item data.
“Given the open architecture of Google’s DFP API and Google’s support, we could implement our DFP Premium module ahead of schedule and under the estimated budget.” Mike Lewis
Developing in Java, the Ad-Juster team had a “very positive,” fluid experience and cites support from Google’s DFP API Developer Relations team – online documentation, responses in user forums and direct interaction – as a highly helpful feature. “Given the open architecture of Google’s DFP API and Google’s support, we could implement our DFP Premium module ahead of schedule and under the estimated budget,” says Mike Lewis, president and co-founder of Ad-Juster. “Google’s DFP API is both intuitive and extremely well-documented, making the learning
www.ad-juster.com
• San Diego, CA • Automated reporting analytics for digital publishers
Goals • Streamline, omit redundancies when reconciling third-party ad delivery reports • Seamless upgrade for publishers with no data lapses
Approach • Leverage Google’s DFP API’s open architecture to pull data • Engage with Google’s DFP API Developer Relations team
Results • Integration completed ahead of schedule, under budget • Painless transition, increased efficiencies for publishers • Frequent, reliable ad delivery and discrepancy data ensures timely billing
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case study
curve for our development team short and seamless,” he says, adding, “This ensured our customers transitioned smoothly to the new platform without any data loss.” Integrated platform helps publishers transition seamlessly One of Ad-Juster’s customers, Gawker Media, upgraded to DFP Premium in early 2012 and was concerned about data loss during the transition. But as Mike recalls, “With the seamless integration between Ad-Juster and Google’s DFP API, Gawker was able to make the move without missing a single day of reporting on its third-party reconciled campaign performance.” And Erin Pettigrew, Gawker Media’s head of advertising operations, adds, “Ad-Juster seamlessly connects with Google’s DFP API, which makes setup completely painless.” Following the upgrade, Gawker experienced improvements in ad delivery performance, increased effective net margins on its digital ad portfolio and reduced make-goods. Boosted efficiency without extra hassle Since the integration with Google’s DFP API, Ad-Juster’s customers have gained operational efficiency. Gawker Media, for example, receives daily reports instead of monthly, all while reducing the manual efforts required of its team. “The automated import of daily campaign delivery data from DFP into Ad-Juster makes our team’s reporting workflows so much more efficient,” Erin says, adding, “The integration also allows us to get way ahead of billing and reconciliation issues, which is valuable savings from a revenue operations standpoint.” “Our data gathering system has been faster and more consistent since upgrading to Google’s DFP API,” says Mike. “Without Google’s DFP API, publishers would have to manually upload daily reports into Ad-Juster, minimizing our solution’s value proposition. Google’s DFP API streamlines this process and allows our clients to have unsurpassed reconciliation reporting at their fingertips with no additional daily, manual steps.”
DoubleClick Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick products help customers execute their digital media strategy more effectively. www.doubleclick.com ©2012 Google Inc. All rights reserved. Google and DoubleClick are trademarks of Google Inc.
© 2012 Google Inc. All rights reserved. Google, the Google logo, DoubleClick and the DoubleClick logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
