Grow Your Business, Create a Following and Build Your Personal Brand with Podcasting www.KnoxvilleMarketingMeetup.com 10-27-16

About me ✤

Podcasting since 2009

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Developed a listening audience of over 78,000 downloads on my first platform - Blog Talk Radio

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Have used podcasting as one of my primary tools to build my consulting business and add passive income through, coaching programs, affiliate advertising and sponsorships.

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According to Pew Research, 69% of podcast downloads in 2015 were requested from mobile devices

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Advertisers are expected to spend $34 million on podcast ads in 2016.

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On average, podcast consumers listen to 6 podcasts each week, and listen to an average total of 9.5 hours weekly.

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71% of viewers visited a podcaster’s website and 62% considered purchasing their product or service afterwards.

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47% of podcast listeners "strongly agree" that they pay more attention to “podcast advertising” than advertising on broadcast radio.

Determine Your Why? ✤

Market your products or services

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Build additional revenue (passive and advertising)

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Create Valuable Industry Connections

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Build exposure and grow your personal brand

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Establish yourself as the go-to expert

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Create and re-purpose original content

Advertising Revenue ✤

Sponsorships (Pricing depends on your market)

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Affiliate Relationships companies you recommend

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Banner advertising on the show page - website

Contact Marketing

“Podcasting is a powerful way to get you in front of industry leaders and key prospects”

Promoting Your Products and Services

Your Setup Depends on….. ✤

Will you be recording solo?

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Will you be interviewing guests in person?

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Will you be interviewing guests over the phone?

5 Keys to Success ✤

Have a Plan of Action (what is your revenue model?)

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Determine a Niche Market …. or a Unique Angle

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Be CONSISTENT! ( 1-2 episodes per week is a good start)

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Don’t be BORING

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Share your content with others

How to Turn Your Podcast Into a Book

How to Find Podcast Guests ✤

Help a Reporter - www.helpareporter.com

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Google search for experts - website contact page

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amazon.com - book authors

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Visit conferences and trade shows

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Listen to similar podcast shows for guest ideas

How to Submit a Media Query

Choosing the Right Setup

What you must have… ✤

Audio hosting ( I recommend Libsyn or SoundCloud)

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Your own podcast website & logo for iTunes

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Audio editor (I recommend Adobe Audition) or hire it out!

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Microphone or recorder (I recommend having both)

Where You Must Be …

Should I Live Stream My Show?

For In Person Interviews

Zoom H6 Digital Recorder

For Skype Interviews

Audio Technica ATR-2100

For Skype Interviews

http://bibpodcast.com/blog/podcasting-on-the-go-my-gear-for-travel/

Hooking Everything Up…

My Setup for the Last 6 Years

My New Studio Coming Soon…

For questions, you can reach me at [email protected]

For my list of resources, and a setup tutorial visit

buzzmountain.com/podcast-setup/

Download - Buzz Mountain

Oct 27, 2016 - downloads on my first platform - Blog Talk Radio ... http://bibpodcast.com/blog/podcasting-on-the-go-my-gear-for-travel/ ... Page 24 ...
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