Grow Your Business, Create a Following and Build Your Personal Brand with Podcasting www.KnoxvilleMarketingMeetup.com 10-27-16
About me ✤
Podcasting since 2009
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Developed a listening audience of over 78,000 downloads on my first platform - Blog Talk Radio
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Have used podcasting as one of my primary tools to build my consulting business and add passive income through, coaching programs, affiliate advertising and sponsorships.
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According to Pew Research, 69% of podcast downloads in 2015 were requested from mobile devices
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Advertisers are expected to spend $34 million on podcast ads in 2016.
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On average, podcast consumers listen to 6 podcasts each week, and listen to an average total of 9.5 hours weekly.
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71% of viewers visited a podcaster’s website and 62% considered purchasing their product or service afterwards.
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47% of podcast listeners "strongly agree" that they pay more attention to “podcast advertising” than advertising on broadcast radio.
Determine Your Why? ✤
Market your products or services
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Build additional revenue (passive and advertising)
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Create Valuable Industry Connections
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Build exposure and grow your personal brand
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Establish yourself as the go-to expert
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Create and re-purpose original content
Advertising Revenue ✤
Sponsorships (Pricing depends on your market)
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Affiliate Relationships companies you recommend
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Banner advertising on the show page - website
Contact Marketing
“Podcasting is a powerful way to get you in front of industry leaders and key prospects”
Promoting Your Products and Services
Your Setup Depends on….. ✤
Will you be recording solo?
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Will you be interviewing guests in person?
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Will you be interviewing guests over the phone?
5 Keys to Success ✤
Have a Plan of Action (what is your revenue model?)
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Determine a Niche Market …. or a Unique Angle
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Be CONSISTENT! ( 1-2 episodes per week is a good start)
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Don’t be BORING
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Share your content with others
How to Turn Your Podcast Into a Book
How to Find Podcast Guests ✤
Help a Reporter - www.helpareporter.com
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Google search for experts - website contact page
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amazon.com - book authors
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Visit conferences and trade shows
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Listen to similar podcast shows for guest ideas
How to Submit a Media Query
Choosing the Right Setup
What you must have… ✤
Audio hosting ( I recommend Libsyn or SoundCloud)
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Your own podcast website & logo for iTunes
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Audio editor (I recommend Adobe Audition) or hire it out!
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Microphone or recorder (I recommend having both)
Where You Must Be …
Should I Live Stream My Show?
For In Person Interviews
Zoom H6 Digital Recorder
For Skype Interviews
Audio Technica ATR-2100
For Skype Interviews
http://bibpodcast.com/blog/podcasting-on-the-go-my-gear-for-travel/
Hooking Everything Up…
My Setup for the Last 6 Years
My New Studio Coming Soon…
For questions, you can reach me at
[email protected]
For my list of resources, and a setup tutorial visit
buzzmountain.com/podcast-setup/