Job Description Job Title : Regional Sales Manager

Location : Regional

Objective of Role: To coordinate with Regional Manager and overlook the sales and marketing function for the assigned Zone of State. Reporting To:- State Head - Sales

Role Description Responsibilities:

Frequency

Manage Sales & Marketing: o To translate the annual sales plan into quarterly and monthly operational plans and develop, on a regional scale, sales targets and volume goals for each product/brand.

Quarterly/Monthly

o To complete cost and resource requirements, promotional budgets to achieve the required sales forecast and market share for all product categories.

Quarterly/Monthly

o To identify the retailers and look into the closures.

Ongoing

o Responsible for strategic client Servicing, Sustain key interface with clients and set the tone for staff in terms of client servicing expectations.

Ongoing

o Achieve monthly targets and update the reporting head on daily basis.

Ongoing

o Establishes effective communications with appropriate executives and managers in order to maximize the organization's sales effectiveness.

Ongoing

o Maintain daily reports in the set format and abide by the same.

Ongoing

o To oversee development of policies, procedures and objectives for selling the organization's products and services.

Ongoing

o To oversee product/service development, pricing, marketing budgets, and sales objectives.

Ongoing

o To Plan, organize, implements sales programs for the organization and is responsible for achieving overall sales objectives.

Ongoing

o To visit key markets to evaluate operations and provides supervision and leadership to area sales managers.

Ongoing

o To lead local sales associates in distributor management in selecting, developing and monitoring performance of distributors/ wholesalers/ network.

Ongoing

o To provide solid positive leadership of Sales team with clear direction, motivation to achieve expectations both financial and non-financial.

Ongoing

o To coordinate with channel and category managers for effective implementation promotion and advertisement function in the sales territories.

Ongoing

o To coordinate with regional manager approving the local distribution program for various territories depending upon the geography of the sales area.

Ongoing

o To assessing competitive performance by analyzing data on market share performance and analyzing competitor movement in various regions.

Ongoing

o To monitor the monthly/quarterly sales achievement Vs Targets (primary/secondary). Analyze the sales figures and take corrective action incase of non-achievement of targets.

Quarterly/Monthly

Manage Key Accounts : o To identify Key customer segments/key accounts who add the most value/profit to your organization and communicate their importance to the team.

Monthly

o To understand the requirements of Institutions, retailer’s and end consumer goals for product lines and uses movement data to create marketing and distribution plans that delivers value to customer.

Ongoing

Manage People : o To communicate the evaluation criteria set for the sales team and motivate, train, evaluate sales force on ongoing basis.

Annual/Quarterly/Monthly

o To timely measure the performance of personnel with regard to the set evaluation parameters- sales management performance assessments and sales performance metrics.

Annual/Quarterly/Monthly

Manage Commercial Activities: o To monitor, analyze MIS reports time-on-time and take necessary actions as required. o Track and monitor sales force expenditures, and compare to budget.

Monthly/Ongoing Ongoing