Internship Information Prof. Sameer Mathur IIM Lucknow Dear prospective intern, I offer a long-distance 4-week internship for talented college students interested in learning Marketing Management. Internship Duration

Application Deadline

May 16 - Jun 12, 2016

Mar 30, 2016

Jun 13 - Jul 10, 2016

Apr 30, 2016

This is a remote internship. This means that interns will do their assigned work, longdistance, as per their own convenience. Interns will interact with me by means of email, phone and/or Google Hangout / Skype. There are no fees. There is no stipend. Interns do need purchase some teaching materials a Marketing textbook; some Marketing videos and some Harvard Business School Cases. Interns who successfully complete this internship will receive a certificate, signed by me. This document has detailed information about the internship and instructions on how to apply. Thank you for your interest. Yours sincerely, Prof. Sameer Mathur, Ph.D. (Carnegie Mellon University) Marketing Professor (IIM Lucknow)

Authenticity Check: If you doubt the genuineness of this internship, you may seek confirmation from Prof. Sameer Mathur by sending an email to his official email address mentioned on IIM Lucknow's website.

Internship Information This internship is divided into the following 4 modules that need to be completed over 4 weeks. Module 1

Improve your Presentation Skills

2

Introduction To Marketing Application of Marketing Principles

3

Harvard Business School Case Analysis

4

Harvard Business Review Article – Analyse an article and apply the insights to the Indian market. Exam -- All interns will need to pass a exam (with minimum 50%)

Study Materials and Expenses There are no fees to be paid. The course materials used during this internship will be a mix of the following learning aids: (i) a Textbook, (ii) Videos, (iii) Slides, (iv) Harvard Business Review articles, (v) Harvard Business School cases. The total expenses that each intern will individually incur in purchasing these required learning aids is approximately Rs 4320/Expected Expense Marketing Management Textbook - Kotler et. al.

Rs 875/-

Marketing Videos from UDemy $35

Rs 2401/-

2 Harvard Business School Cases

Rs 1235/-

$18

Harvard Business Review (HBR) Magazine Article Total Expenses

Free Rs 4511/-

Textbook: You will use the following book - Marketing Management: A South Asian Perspective 14th Edition (English) 14th Ed.. This book is the "bible" of Marketing and is commonly prescribed at business schools across the world, including IIM Lucknow, where I teach.

Marketing Videos from UDemy.com: Your learning from Kotler's textbook will be closely tied to several hours of videos on Marketing Management created by me. Please browse www.udemy.com/marketingmanagement/. Harvard Business School Cases: Later in the internship, I will expose you to how to analyse Harvard Business School cases. You will be analysing two Harvard Business School cases during the internship. 

Case 1: You will analyse the following case, with my help: o The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues



Case 2: You will be asked to select any one case from the following list, depending on your interests, and analyse it: o Disney Consumer Products o Natureview Farm o Boots: Hair-Care Sales Promotion

Harvard Business Review (HBR) Article: You will be analyzing one article published in the Harvard Business Review during the internship. 

You will need to select any one HBR article from the list below: o Don't Let Big Data Bury Your Brand, by Peter Horst and Robert Duboff, o



Harvard Business Review, November 2015. When Marketing Is Strategy, by Niraj Dawar, Harvard Business

Review, December 2013. o Ending The War Between Sales and Marketing, by Philip Kotler, Neil Rackham, Suj Krishnaswamy, Harvard Business Review, July-August 2006 HBR articles are available on www.hbr.org This website currently allows you to legally view 5 HBR articles, after you create a free account. You may download/print these articles before your 5 free articles limit is exhausted and review them.

Tentative Schedule Week 1: Day

Module

Schedule

Mon

1

Improve Your Presentation Skills

Tue

1

Improve Your Presentation Skills (contd.)

Wed

2

Understanding Marketing Management

Thu

2

Assessing Market Opportunities and Customer Value

Fri

2

Choosing Value

Sat

2

Designing Value

Sun



Week 2: Day

Module

Schedule

Mon

2

Delivering Value

Tue

2

Communicating Value

Wed

2

Sustaining Growth and Value

Thu

2

Marketing Application

Fri

2

Marketing Application

Sat

2

Marketing Application

Sun



Week 3: Day

Module

Schedule

Mon

3

Harvard Business School - Case Analysis (Part 1)

Tue

3

Harvard Business School - Case Analysis (Part 1)

Wed

3

Harvard Business School - Case Analysis (Part 2)

Thu

3

Harvard Business School - Case Analysis (Part 2)

Fri

3

Harvard Business School - Case Analysis (Part 2)

Sat

3

Harvard Business School - Case Analysis (Part 2)

Sun



Week 4: Day

Module

Schedule

Mon

4

HBR – Analyse an article

Tue

4

HBR – Analyse an article

Wed

4

HBR – Apply the insights to the Indian market

Thu

4

HBR – Apply the insights to the Indian market

Fri

4

HBR – Apply the insights to the Indian market

Sat

4



Sun

Exam

How To Apply This is a four-week duration internship. You may select any one of the following dates. Internship Duration

Application Deadline

May 16 - Jun 12, 2016

Mar 30, 2016

Jun 13 - Jul 10, 2016

Apr 30, 2016

Please follow the following three steps to submit your application: STEP 1: Please follow this link to fill this APPLICATION FORM. STEP 2: Please send an email to [email protected]   

The subject of your email should indicate which internship batch you are applying for (e.g. May 16 - Jun 12, 2016) The body of your email should have a cover letter explaining why you wish to join this internship. Your email should have the following attachments: o o o o

CV A recent passport-sized photo A scanned copy of your college / university identity card Mark sheets of each term of college education

STEP 3: Please create / update your LinkedIn profile and connect with Prof. Sameer Mathur. Please ensure that your LinkedIn profile includes your photograph and current education. LinkedIn Profile: https://in.linkedin.com/in/sameermathur Questions / Concerns / Doubts: If you have any questions or concerns regarding this internship, please email Prof. Mathur at [email protected]

Prof. Sameer Mathur’s profile

Sameer Mathur Assistant Professor Specialization: Marketing Qualification : Carnegie Mellon University, Ph.D. (Marketing)  Carnegie Mellon University, M.S. (Marketing)  University of Illinois at Urbana-Champaign, M.S. (Computer Science)  Indian Institute of Technology, Roorkee (Bachelor of Engineering) Experience  : Indian Institute of Management, Lucknow (Marketing Professor, 2013-)  McGill University, Montreal, Canada (Marketing Professor, 2009-2013)



http://www.iiml.ac.in/?page_id=2682&link=50 Contact: [email protected]

Testimonials Testimonial by Kewal Shah, IIT Kanpur "I worked as an intern under Professor Sameer in summers'14, and I was amazed by the knowledge he has and also the amount of time and effort he gives in helping his interns. We worked on project "Influence of package sizes on quality perceptions in Indian Market". Part of my intern was spent on learning concepts required for this project. Other part included applying these concepts. During this, I learned a great deal about research techniques and general thought process that is required in building hypothesis." Testimonial by Yatharth Bhatia, IIT Roorkee "Prof. Sameer Mathur is a great enthusiastic and knowledgeable person. He has remarkable teaching skills in the field of marketing, taking a student from a basic background to a death in his field. Apart from his teaching skills he has a great in his research as well. As an Engineer I was not much aware of concepts of marketing, in the first week of my intern he taught some really useful concepts of marketing which boosted my confidence. Rest of the time was utilized in a research project which taught me the direction of how a research work should proceed. He also acknowledged some tools for analyzing data collected during field work, surveys or interviews. Working with him enhanced my knowledge as well as career to a great extent." Testimonial by Sohit Kumar, ISM Dhanbad: My Learnings during the Internship from Sameer Mathur Testimonial by Tanvir Singh Badwal, IIT Kharagpur "The Internship under Sameer Mathur Sir was a great learning experience for me. The way it was all planned and well executed crossed my level of expectations. Guided by Mr. Sameer Mathur, I was able to grasp the Marketing concepts and Market Research methods within a short span of time. I have learned a whole lot of things from my internship. I would like to thank sir for providing me with such an opportunity." Testimonial by Manjul Manivesh, IIT Roorkee ([email protected]) "Professor Sameer is very friendly and interactive person. He has an unique instinct of branding with a distinguished teaching approach. He has a very refreshing style of teaching. I had a wonderful opportunity to work as a marketing intern under Prof. Mathur. Throughout

the internship, he had been very helpful and enthusiastic. His encouraging and supportive attitude makes him a wonderful teacher. " Testimonial by Sharad Bansal, IIT Delhi "Prof Sameer is a student friendly interactive illustrator, great author and being a Carneige Mellon & IIT fello he is a perfect combination of Management and Engineering. I was fortunate to be his student during a Marketing Summer Camp and his time & value dedication to each participant was remarkable and very muse useful. His formal & sincere behaviour on work and friendly & supportive attitude stand him far ahead in the list of professor I have been in touch. If you are anywhere near IIM Lucknow, never miss an opportuity to interact with him, it will a huge knowledge in a very shortspan of time." Testimonial by Kewal Shah, IIT Kanpur: I worked as an intern under Professor Sameer in summers'14, and I was amazed by the knowledge he has and also the amount of time and effort he gives in helping his interns. We worked on project "Influence of package sizes on quality perceptions in Indian Market". Part of my intern was spent on learning concepts required for this project. Other part included applying these concepts. During this, I learned a great deal about research techniques and general thought process that is required in building hypothesis.

More Testimonials Testimonial by Deepthi Medhuri, BITS Pilani, Hyderabad:

http://goo.gl/V4tWhg

Testimonial by Soham Nayak, NIT Calicut:

http://goo.gl/bM68Kf