Mixi XFLAG STUDIO lowers their costs by re-engaging dormant users with smart messaging “We realized that by re-engaging dormant users, not only could we increase the number of active users, but also improve the cost of our acquisitions. Google's options let us utilize re-engagement campaigns to successfully target these users with messages suitable to their context to promote our games.” - Yuji Matsuo Planner, Ad Tech Studio, Mixi XFLAG STUDIO
Goals
Results
• Increase DAU by converting
• 100%+ return on investment after 30 days
dormant users into active users through a re-engagement strategy
Approach • Run highly optimized display app engagement campaigns to target dormant users and drive revenue
• 10x lower retention cost with re-engaged users compared to new installs
• Created 12 combination user lists to deliver custom ads with deep links XFLAG, Monster Strike and the XFLAG logo are trademarks or registered trademarks of mixi, Inc. in the United States, or other countries, or both
Mixi XFLAG STUDIO lowers their costs by re-engaging dormant users with smart messaging
10x lower retention cost with re-engaged users
"We realized that by re-engaging dormant users, not only could we increase the number of active users, but also improve the cost of our acquisitions. Google's options let us utilize re-engagement campaigns to successfully target these users with messages suitable to their context to promote our games.” - Yuji Matsuo Planner, Ad Tech Studio, Mixi XFLAG STUDIO
100%+ return on investment after 30 days
Possible expansion into video ads after success of current campaigns
Mixi XFLAG STUDIO lowers their costs by re-engaging dormant users with smart messaging
Mixi XFLAG STUDIO lowers their costs by re ... Services
Increase DAU by converting dormant users into active users through a re-engagement strategy. Approach. ⢠Run highly optimized display app engagement campaigns to target dormant users and drive revenue. ⢠Created 12 combination user lists to deliver custom ads with deep links. Results. ⢠100%+ return on investment ...
Optimizing towards events that happen earlier in the conversion path supported our efforts in maximizing user engagement, and we look forward to testing more of these in-app events in the future.â mixi XFLAG STUDIO boosts their ROAS over 236% with.
âWe're very pleased with the results and the simplicity in campaign set-up, which allowed us to cover Search, Display,. YouTube and the Play Store.â - Mark Beck. VP for Finance and User Acquisition. Product Madness drives installs and lowers cost
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