PAVILION ADVERTISEMENT PROPOSAL
www.pavilion.com.bd
Our Vision We have the responsibility to tell the story:
accurately, fairly &
quickly
www.pavilion.com.bd
in that order
CURRENT FEATURES 01
WEBSITE
02
MOBILE APP
03
YOUTUBE CHANNEL
04
05 www.pavilion.com.bd
BLOG (BOTH IN BENGALI AND ENGLISH)
CONTENT PARTNERSHIP
THE NUMBERS : PAVILION Website 150,000+
4,839,436
Monthly Page-view in September 2017
2:45 min Average Session Duration in September 2017
Average Daily Page-view (in non-match day)*
67%
*On match day, page-view crosses 250,000+ mark
Returning Users
84%
Users are in the Age Group of 18-34
NUMBERS BREAKDOWN Pavilion Website
Home Page
40 %
Video Page
11 %
News Details Page
45 %
Blog Page
4%
THE NUMBERS (on Facebook) 230,360+ Total Page Likes (As of September 30, 2017)
1,671,035
Total Post Reach in September 2017
www.pavilion.com.bd
3,20,147 666,763
Total Post Engagement in September 2017
Website Contents Articles
Videos
Photos
Match Report
Match Highlights
Info-Graphics
Pre & Post Match Analysis
Interview
Match Photos
Featured Article
Special Moments
Trivia
Video Contents During Bangladesh Cricket Series, BPL & English Premier League
Match Highlights
Special Clippings
EPL Live Match www.pavilion.com.bd
Video Contents SAMPLE
Top 5 Stories (Daily or Weekly Basis) www.pavilion.com.bd
Video Info-graphics
Special Content Planning During Series and Tournaments Guest column from Current and Ex-Players, Coaches, Celebrities Wish Campaign on special occasion Tournament Coverage from the Venue Special + Fan Experience + Travelog
Info-graphics
Special Info-graphics www.pavilion.com.bd
WHY DIRECT ADVERTISEMENT? (Problems of Google AdSense and Local Ad Networks)
47%
Total 23% are Desktop users; of them, 47% use Ad-Blocker in their browsers
39%
Total 77% users access internet through Mobile Device; of them, 39% use JAVA SCRIPT DISABLED browsers like Opera Mini, UC Browser etc., where ad from Google Ad Network and Local Ad Networks are not shown properly
40.84% www.pavilion.com.bd
Average users use AD BLOCKER or JAVA SCRIPT DISABLED browser
WHY DIRECT ADVERTISEMENT (through our advertisement panel) BYPASS AD BLOCKERS in BROWSERS SUPPORTS JAVASCRIPT DISABLED BROWSERS LIKE OPERA MINI, UC BROWSER etc.
=
www.pavilion.com.bd
ENSURING 40.84% MORE AD PENETRATION 40.84%
Advertisement Section & Scope
3
4 SOCIAL MEDIA POSTS
2 VIDEO SECTION
1
SPECIFIC DIRECT SEGMENT ADVERTISEMENT (SPORTSMORTEM, (Sponsored IN (Cover Photo, FB Live, Column, Native WEBSITE Trivia, Fixture, Weekly top stories, Advertising, Quote, Exclusive Quiz, Poll Section ) Article thumbnail) Interview )
Advertisement Placement in Home Page Screenshot
Top Banner 728 X 90
Sidekick Panel 350 X 350 Logo placement in Special Article/Video Post Thumbnail
Banner in between Sections 728 X 90 www.pavilion.com.bd
Advertisement Placement in News Details Page Top Banner 728 X 90
Sidekick Panel 350 X 350
Full Banner inside News
Side Bar 350 X 50
728*90
Bottom Banner 728 X 90 www.pavilion.com.bd
Advertisement Placement in Video Page Ad placement options in Video Section Page of Website 728 X 90
Ad placement options in Video Section Page of Website 350 X 350
Logo placement inside Video Highlights
* Advertisement rate will be discussed based on demand
www.pavilion.com.bd
Advertisement Placement inside Video Pre-Roll/End-Roll Ad Placement Option inside Video Maximum Length: 5 Seconds
* Advertisement rate will be discussed based on demand
Sample Video URL Link: https://goo.gl/fKbjpS
f
Advertisement Scope in Social Media Contents
www.pavilion.com.bd
Company Logo
Logo Placement in Match Day Post
Logo Placement in Quote Post
Logo placement inside Cover photo
Logo Placement in Trivia Post
Logo placement in Article Thumbnail
Logo placement in Info-Graphics
Company Logo
SAMPLE
Advertisement Placement on Sports Show Production view
Logo placement in Backdrop, Dress of the hosts, etc.
Thumbnails in website
Logo placement in the thumbnails of the posts in website and social share
Social media reach
Customized post mentioning brand in the Social Media
* Advertisement rate will be discussed based on demand
www.pavilion.com.bd
WEBSITE ADVERTISEMENT HOME PAGE
BUDGET
(Advertisement will be displayed on Home page Only)
Type
Dimensions ( Pixels – W X H )
Max file Weight
Format
Rate/Month (BDT)
Top Banner
728 X 90
150 KB
JPEG
30,000
Top Banner
468 X 60
150 KB
JPEG
20,000
Banner (In Between Sections)
728 X 90
150 KB
JPEG
22,000
Sidekick Panel
350 X 350
150 KB
JPEG / GIF / SWF
25,000
Logo Placement in special article thumbnail
N/A
N/A
N/A
20,000
* Discount available for at least 3 month-long Advertising Campaign
www.pavilion.com.bd
* 15% VAT will be added with all the rates
WEBSITE ADVERTISEMENT BUDGET
Video Highlights & Live Streaming PAGES Type
Dimensions ( Pixels – W X H )
Max file Weight
Format
Rate/Month (BDT)
Top Banner
728 X 90
150 KB
JPEG
25,000
Top Banner
468 X 60
150 KB
JPEG
20,000
Full Banner (Inside News)
728 X 90
150 KB
JPEG
22,000
Sidekick Panel
350 X 350
150 KB
JPEG / GIF / SWF
18,000
Logo Placement inside Video
-
-
Still Image/Animation
Subject to Discuss
* Discount available for at least 3 month-long Advertising Campaign
www.pavilion.com.bd
* 15% VAT will be added with all the rates
WEBSITE ADVERTISEMENT NEWS DETAILS PAGES
BUDGET
(Same Advertisement will be displayed on All Content Pages)
Type
Dimensions ( Pixels – W X H )
Max file Weight
Format
Rate/Month (BDT)
Top Banner
728 X 90
150 KB
JPEG
30,000
Top Banner
468 X 60
150 KB
JPEG
20,000
Full Banner (Inside News)
728 X 90
150 KB
JPEG
25,000
Sidekick Panel
350 X 350
150 KB
JPEG / GIF / SWF
20,000
* Discount available for at least 3 month-long Advertising Campaign
www.pavilion.com.bd
* 15% VAT will be added with all the rates
WEBSITE ADVERTISEMENT BLOG PAGE
BUDGET
(Advertisement will be displayed on Blog Pages Only)
Type
Dimensions ( Pixels – W X H )
Max file Weight
Format
Rate/Month (BDT)
Sidekick Panel
350 X 350
150 KB
JPEG
10,000
Sidekick Panel
350 X 350
200 KB
GIF / SWF
12,000
* 15% VAT will be added with all the rates
* Discount available for at least 3 month-long Advertisement Campaign
www.pavilion.com.bd
Highlights & Match Clippings Type
Sample Link
Pre-Roll Ad (Max 5 Seconds) End-Roll Ad (Max 5 Seconds)
https://goo.gl/aaJ7pK
Logo Placement inside Video
www.pavilion.com.bd
BUDGET Tournament Coverage from Venue
Video Contents
Social Media Campaigns and Fan Engagement Campaign like Quiz, Poll etc.
* Advertisement rate will be finalized based on discussion and demand
www.pavilion.com.bd
ANDROID APP ADVERTISEMENT
www.pavilion.com.bd
Android App ADVERTISEMENT PLACEMENT
Fixed Footer Advertisement www.pavilion.com.bd
Screenshot
Android App ADVERTISEMENT BUDGET
(Same Advertisement will be displayed on All Pages)
Type
Dimensions ( Pixels – W X H )
Format
Rate/Month (BDT)
Fixed Footer
728 X 90
JPEG/ GIF
12,000
Full Banner (Between News)
728 X 90
JPEG/ GIF
10,000
* Discount available for at least 3 month-long Advertisement Campaign
www.pavilion.com.bd
* 15% VAT will be added with all the rates
CONTACT US
Mobile: +88-01791-927337 E-mail:
[email protected] Website: www.pavilion.com.bd
