Advertising Prospectus Publication Schedule
2017-2018
THE
RETRIEVER
w e e Baltimore County’s student y newspaper University of Maryland, 1
Contact
There’s no better way to reach our campus!
Mailing Address
Editor-in-Chief
General Contact
The Commons 336 - UMBC 1000 Hilltop Circle Baltimore, MD 21250
Tahsin Khan
[email protected]
General Email:
[email protected] Advertising Email:
[email protected] Phone: (410) 455-1260 Fax: (410) 455-1265 www.retrieverweekly.umbc.edu
Campus Address 214 University Center 1000 Hilltop Circle Baltimore, MD 21250
Advertising Manager Alexis Waver
[email protected]
Business Manager Rhaj Gooden
[email protected]
Reach out to this market. The UMBC market is comprised of around 15,000 students, faculty tremendous impact on the economy of the surrounding community. The best and only way to reach this vast market is though The Retriever! It is the #1 source for UMBC news, entertainment and
The Retriever is represented nationally by:
location across campus. Local advertisers will speak directly with an advertising representative at The Retriever, to ensure quality service.
Re:fuel 151 W26th St., 12th Floor New York, NY 10001
MJS Communications 358 Chestnut Hill Avenue Suite 201 Brighton, MA 02135
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Print Advertising
Print Rates UMBC Student Organization
UMBC Departments
Local Business
National Business
A
Full Page
$400
$600
$700
$1,000
B
Half Page
$260
$390
$455
$650
C
Quarter Page
$120
$180
$270
$300
D
Eighth Page
$80
$120
$140
$200
E Sixteenth Page
$40
$60
$70
$100
D 2.56” 7.25”
E
E 2.56” 3.625”
10.25” 14.5”
A
5.125” 1.81”
B 5.125” 14.5”
D 5.125” 3.625”
C
B
5.125” 7.25”
10.25” 7.25”
C 10.25” 3.625”
Color Black and White
Full Color
All ads will be printed in black and white unless otherwise stated.
An additional charge of $300 will be added on to the rate given above, per issue.
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Inserts Placement
Inserts
For a Limited Time Only
UMBC submits around 2,500 papers every distribution day. Here are the price rates for adding an insert into a certain amount of newspapers: Quantity
Cost
1000 newspapers
$197
2000 newspapers
$356
Full Circulation
$400
Dimensions: 5.5" X 8.5" All inserts are in color with no extra cost.
weeks in advance of the publication date. Contact the Advertising Manager for any further questions.
Placement & Design The deadline for placing advertisements is three business days in advance. Please allow two additional business days for ads that require a proof.
Circulation The Retriever distributes 2,500 copies to 27 newsstands around the UMBC campus every other Wednesday during regular semesters. The Retriever does not publish during winter or summer terms, unless stated otherwise.
Deadlines A 15% fee will be charged for having our production graphics team design your advertisement. Please make sure arrangements are made with the Advertising Manager at least one week in advance.
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Online Advertising
Web Rates retrieverweekly.umbc.edu is an excellent alternative way of advertising with The Retriever, and is a great way to reach out to parents, alumni, and prospective students. Capacity for online advertising is limited and placement will be based on availability. Web advertisements last for one week.
720x100
Front Page Advertisements Layout 290×600 185×185 720×100
290 × 600 185 x 185
290 × 600
Article Advertisements Layout 290×600
290 × 600
Requirements
Category Page Advertisement Layout 290×600
Front Page
Article Page
Category Page
290x600
$150
$100
$75
720x100
$125
N/A
N/A
185x185
$50
N/A
N/A
Files should be submitted in JPG or PNG format, and should include hover text and a link to follow for clicking on the advertisement. Pre-designed banners should be submitted at least two business days in advance. To have your advertisement designed by our graphics team, an additional 15% charge will be added to your purchase and arrangements should be made at least a week in advance.
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Publication Schedule
2017/2018 Publication Schedule AUGUST
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The deadline for advertisement art is three days prior to the date of publication. Art should be sent to the Advertising Manager at
[email protected]. You will receive an email reminder of art due before the deadline.
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Advertising Accounts
Accounts Policy The Retriever’s advertising representatives will track how many advertisements your business has used, and will periodically let you know how many you have left to place. To set up an account with The Retriever, or for more information, please contact the Advertising Manager. Packages are not offered for national businesses, but contact advertising manager for any special offers.
Options UMBC Student Organization
UMBC Departments
Local Business
A
$250
$375
$437.50
B
$340
$510
$595
C
$500
$750
$875
D
$660
$990
$1155
E
$1000
$1500
$1750
Package A Choose Between: 1 half page & 1 quarter page 3 quarter page Package B Choose Between: 1 half page & 2 quarter page 4 quarter page Package C Choose Between: 1 half page & 4 quarter page 2 half page & 2 quarter page 6 quarter page
BEST DEAL! Package E Choose Between: 2 full page, 1 half page, 2 quarter 1 full page, 1 half page, 5 quarter page 5 half page, 1 quarter page 3 half page, 5 quarter page 2 half page, 7 quarter page 1 half page, 9 quarter page
Package D Choose Between: 1 full page & 4 quarter page 2 half page & 4 quarter page 3 half page & 2 quarter page
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About Us
About Us The Retriever is a student-run organization of the University of Maryland, Baltimore County and employs approximately 100 undergraduate students to write and edit articles, take photographs, design the paper and advertisements, and continue to grow the online presence of the paper. Today, The Retriever distributes 1,500 copies around campus 14 times each year. In addition, retrieverweekly.umbc.edu provides readers with up-to-date news and opinions from within the UMBC community.
Advertising Policy The Retriever will not accept anonymous advertising. The Retriever reserves the right to reject, copy and regulate the typographical tone of all ads and assumes no financial responsibility for typographical errors in ads, but will reprint without charge the part of an ad which is incorrect if a proof has been made. The Retriever staff reserves the right to reject advertisement art. Should this occur, an advertising representative will contact companies immediately to address to concerns.
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