Spencer Bramson 2294 Gloaming Way, Beverly Hills, CA 90210 | 847.767.6191 | [email protected]

Award Winning Creative Program Strategist Key Decision-Maker in Large Scale Product Branding and Marketing Initiatives

Executive Summary A hands-on results-driven marketing executive with proven success in developing and launching innovative consumer marketing and branding strategies to drive growth in fiercely competitive markets. A forward-thinking executive who specializes in digital campaigns that are cost-effective and enhance business initiatives. An award-winning leader acknowledged for his ability to inspire change and drive data-backed results. • • • • • •

Well-respected and networked influencer amongst thought leaders, stakeholders, c-suites executives, and corporate partners. Experienced in working with high-profile clients and adept in developing and implementing successful, effective marketing programs and strategies. An inspirational leader with a track record in galvanizing high-performance teams to embrace a singular vision. Strong entrepreneurial vision to see opportunities that might have been overlooked by others; with a significant history in partnering with high-growth technology companies. Well-versed in establishing marketing programs which connect and engage consumers, and see products to their maximum market potential. Directly secured contracts, partnership, and oversaw the creative direction for clients including; Kendrick Lamar, Procter & Gamble, Karmaloop, Google, Spotify, Mazda, Top Dawg Entertainment, and a variety of others consumer brands.

Professional Experience SSBRAMSON GROUP - Los Angeles, CA | June 2015 - Present Enterprise Program Strategist / Principal Developed, implemented, and oversaw a wide range of business practices for high-growth organizations. Consulted directly with c-suite executives to develop customized strategies and solutions for their company’s product (re)launches. Responsible for providing marketing strategy, monitoring and modifying initiatives based on KPIs, and managing partnerships. • • •

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Advised and acted as a sounding board for the founder of Napster’s investment fund, and helped develop and launch marketing strategies that benefit the companies within their investment portfolio. Directly assisted Hollywood talent managers in securing celebrity partnerships with brands including jetBlue and Polo. Oversaw and managed all of a client’s consumer-facing departments, being hands-on directly with marketing campaigns, tradeshows, acquiring public relations firm, user interface, and software application development. Implemented company’s customer relationship management system and process using HubSpot, Intercom, Zapier, Slack, Lucky Orange, and Twilio. Re-architected a client’s technology and development departments, using Jira, Aha.io, Slack, Zapier, StatusPage, Twilio, Pingdom and Klipfolio.

CHATTERMOB - Boston, MA | September 2012 through April 2015 Chief Executive Officer / Founder An online market research tool, allowing businesses to gain critical customer information and consumer market trends. Provided companies and individuals with an affordable and convenient way to ask their target demographic a series of questions, and in turn receive real-time insights within 24 hours. • • •

Lead the campaign that resulted in over 70,000 organic signups in the first nine months with an 81% retention rate. Responsible for company partnership development, marketing strategy development, client relationships, user happiness, and handling a wide variety of unique spin-off projects. Accrued over 5,000,000 user survey answers and responses to client’s questions in under six months.

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Professional Experience INFLUENCERS@ - Boston, MA | September 2011 through April 2015 Chief Imagination Officer / Founder An influence marketing agency providing solutions to consumer product brands and technologies companies with the desire to be the most talked about, purchased, and socially shared among the Gen X and Y demographics. Generated and delivered client’s marketing goals and initiatives via curating digital communities, experimental campaigns, influential word-of-mouth, product sampling, street team promotions, brand evangelist programs, event promotion & staffing, promotional & music tours. •

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Created and oversaw the campus experience for the Verge Campus Tour including Steve Akoi and Kendrick Lamar, visiting 23 states and 27 college campuses in 30 days, engaging with upwards of 250,000 colleges students and accumulating millions of impressions for the artists and tour sponsors. Responsible for the company's growth from myself and an assistant to a full-time staff of 22 employees and an independent contractor nationwide network of over 180 influencers through the United States. Grew the business to over $500,000 in revenue in the first 12 months of operations. Business maintained an average monthly profit margin of 72% per client till the company’s exit. Responsible for securing and managing key partnerships and client accounts, spearheaded marketing campaigns, and oversaw the monthly profit and losses of each client.

BUZZ UNIVERSITY - Boston, MA | May 2009 through July 2011 Chief Efficiency Officer / Co-Founder A marketing agency built off a network of influential college students addicted to generating buzz about new products and brands in the college community. Created tailored and relevant campaigns for Consumer Package Brands that want to extend their reach to college students online and on-campus by targeting and utilizing influential student connectors and harnessing peer-to-peer credibility. • • •

Pioneered the strategy for fortune 100 consumer package brands by minimizing free product samples that do not directly enhance consumer engagement and return on investment, which resulted in significant savings for the marketing budget. Developed a community in nine months with over 50,000 "ROCKSTARS on CAMPUS" students and converted over 3,000 students into ROCKSTAR Energy Drink representatives. Recruited a community of 1,500 female students to strategically prepare for the release of Playtex's Gentle Glide 360˚, and then subsequently launched the product into that community, garnering immediate results.

Selected Acknowledgements & Awards Rising Business Stars Under 30 | Business Journal – Boston The 15 Rising Stars nominated by readers from across all sectors known for doing remarkable things within their industry. Future Leaders Group | Massachusetts Innovation & Technology Exchange Individuals selected from a pool of exceptionally talented nominees based on leadership, entrepreneurial spirit, and early impact on Massachusetts innovation economy. Most Likeable Entrepreneur | Likeable Conference Recognizing industry leaders worldwide for leverage social media, demonstrated charisma, responsiveness, transparency, and authenticity in their professional lives.

Selected Certifications Community Management Degree | Word of Mouth Marketing Association Certification in Social Media Customer Management & Care Certification in Word of Mouth and Social Media Management Certification in Community Management Frontend Web Development, Nanodegree | Google in partnership with Udacity Inbound Marketing | HubSpot

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