RETIREMENT ANNOUNCEMENT for Dr. Don B. Bradley III, Professor of Marketing and Executive Director of the Small Business Advancement National Center The last 33 years at the University of Central Arkansas have been wonderful. However, after 47 years in the field of higher education, business consulting, and banking it is time for me to retire. I am looking forward to more traveling, volunteering at church and with SCORE and serving as Chairman of the Central Arkansas Intermodal Authority (RITA) and most importantly, spending time with my family, including my five grandchildren. It has been a pleasure serving as the Executive Director and Editor for the Small Business Advancement National Center over the past 24 years. The opportunity to serve the Small Business and Entrepreneurial Community has been very rewarding and even though I am retiring at the end of the year, I still plan to stay active. My last day at the University of Central Arkansas will be at the end of the Fall Semester, December 2015.

Who: SR Engineering College

SREC

ICHSS

When: March 9-10, 2015

What: 2nd Intl. Conference on Next Where: Telangana, India Generation Education for EnDeadline: February 25, 2015 trepreneurial Engineers Who: Advena World

When: March 11, 2015

What: Intl. Conference on Humanities & Social Sciences

Where: Atlanta, GA Deadline: February 28th, 2015

SOBIE

AACSB

Who: University of North Alabama

When: April 14-17, 2015

What: SOBIE 2015 Academic Conference

Where: Destin, Florida

Who: AACSB Intl.

When: April 26-28, 2015

What: ICAM - 2015

Where: Tampa, FL, USA

Deadline: March 8th, 2015

Deadline: March 15, 2015

IJAS

AII

Who: IJAS

When: June 16-19, 2015

What: Intl. Conference for Academic Disciplines

Where: Florence, Italy

Who: Annual Interdisciplinary Conference What: AIIC 2015

Who: ICIBE 2015

ICIBE

Deadline: April 2, 2015 When: July 8-11, 2015 Where: Azores Islands, Portugal Deadline: June 25, 2015

When: July 3-4, 2015

What: 2015 Intl. Conference on Where: Bangkok, Thailand Industrial & Business Engineering Deadline: February 15, 2015

Who: Journal on Business Review When: February 2015

GBR

What: Volume 4, Number 1

Where: Online Deadline: January 31, 2015

ABR

AA

ICEBT

Who: Academy of Business Research

When: March 25-27, 2015

What: Spring 2015 Conference

Deadline: February 6, 2015

Who: Allied Academies

When: April 8-10, 2015

What: Spring 2015 International Conference in New Orleans

Where: New Orleans, Louisiana Deadline: February 26, 2015

Who: ICEBT 2015

When: August 25-26, 2015

What: 2015 Intl. Conference on Economics, Business and Trade

Where: Hong Kong

Where: New Orleans, LA

Deadline: March 20, 2015

SBANC

The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.

SBANC

The Small Business Advancement National Center is moving its website. In the process of doing so, we have found that our Newsletter archive lacks the following issues: 513, 521, 534, 535, 611, 617, 622, 626, 631, 649, 665, 732, 733, 754, 785 & 786. If you have any of these issues, please contact us. Thank you!

SBANC

There have been some questions concerning how to get to the meetings from our Newsletter’s inside links. When hovering the mouse of the meeting three icons will appear. Click on the right icon that looks like ∞. If you have any further questions please contact us. Thank you!

WEI

GMC

GAM

NASBITE

The West East Institute Business & Economics Academic Conference will be held on March 19-21, 2015 in Athens, Greece. The submission deadline for papers is February 22, 2015.

The 2015 Spring Global Management Conference will be held March 68, 2015 in Los Angles, CA. They are welcoming all papers and the submission deadline is February 27th, 2015.

The European Scientific Institute and Jawaharlal Nehru University in New Delhi, India, is having its 2nd Global Academic Meeting from April 1-4, 2015. The deadline for papers is March 1, 2015.

The 28th Annual NASBITE International Conference is scheduled for April 15-17, 2015. Early Bird registration is open until January 31, 2015. The deadline for online registration is April 15, 2015. The conference will be held in St. Louis, MO.

Tip

of the Week

“Catchy graphics and photographs are important to snaring customers...” Follow a Simple Web Design Catchy graphics and photographs are important to snaring customers, but designers must  choose them carefully. Designs that are overly complex take a long time to download, and customers are likely to move on before they appear.  Following are some simple web design tips: 

Avoid clutter, especially on your site’s home page. The best designs are simple and elegant with a balance of both text and graphics. A minimalist approach usually works best.



Avoid huge graphic headers that must download first, prohibiting customers from seeing anything else on your site as they  wait (or, more likely, don’t wait). Use graphics judiciously so that the site loads quickly. Many studies show that customers abandon Web sites that load slowly. For impatient online shoppers, faster is better.



Include a menu bar at the top of the page that makes it easy for customers to find their way around the site.



Make the site easy to navigate by including  navigation buttons at the bottom of pages that enable customers to return to the top of the page or to the menu bar. This avoids what one expert calls the “pogo effect,”  when visitors bounce from page to page in a Web site looking for what they need. Without navigation buttons or a site map page, a company runs the risk of customers getting lost in its site and leaving. An online merchant never knows which page a customer will land on; therefore, it is important for each page to provide a consistent look; relevant, concise content; and

“

easy navigation. Regularly look for broken links on your site and purge them. Incorporate meaningful content in the site that is useful to visitors, well organized, easy to read, and current. The content should be consistent with the message a company sends in the other advertising media it uses. Although a Web site should be designed to sell, providing useful, current information attracts visitors, keeps them coming back, and establishes a company’s reputation as an expert in the field. Include a “frequently asked questions” (FAQ) section. Adding this section to a page can reduce dramatically the number of telephone calls and e-mails customer service representatives must handle. FAQ sections typically span a wide range of issues—from how to place an order to how to return merchandise—and cover whatever topics customers most often want to know about.

Be sure to post prominently privacy and return policies as well as product guarantees the company offers. If your site is heavy on content, say, 100 or more pages, or has more than 100 products for sale, include a search tool that allows visitors to find the product or information the want. Smaller, simpler sites can get by without a search tool if they are organized properly. To be continued

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Tip

of the Week

“Remember that simpler usually is better...” Continued... 

Avoid fancy typefaces and small fonts be-  cause they are too hard to read. Limit font and color choices to two or three to avoid a  circus look.



Be vigilant of misspelled words, typographical errors, and formatting mistakes; they destroy a sites credibility.



Avoid using small fonts on “busy” backgrounds; no one will read them!



Use contrasting colors of text and graphics. For instance, blue text on a green background is nearly impossible to read.



Be careful with frames. Using frames that are so thick that they crowd out text makes for a poor design.



Test your site on different Web browsers and on different-size monitors. A Web site may look exactly the way it is designed to look on one Web browser and be a garbled mess on another. Sites designed to display correctly on large monitors may not view well on small ones.



Use your Web site to collect information from visitors but don’t tie up visitors immediately with a tedious registration process. Most will simply leave the site, never to return. Allow new customers to complete purchases without registering but give them the option of saving their customer information for easy ordering in the future. Be sure to make the registration process short. Offer for a free e-mail newsletter or a contest giveaway can give visitors enough incentive to register with a site.

“



Avoid automated music that plays continuously and cannot be cut off. Make sure the overall look of the page is appealing. “When a site is poorly designed, lacks information, or cannot support customer needs, that [company’s] reputation is seriously jeopardized,” says one expert. Remember that simpler usually is better.

Ethics in Supply Chain Management: Educators’ Perspective This paper was written by Gran C. Aguiree, Stefan Genchev, and Darrell Goudge from the University of Central Oklahoma.

This paper examines whether or not there are differences between logistics and supply students versus non-business students and traditional marketing students with regard to ethical ideologies. If differences exist in ethical ideologies between different majors, this may impact instructional design for ethics pedagogy among different majors. This paper uses a widely used ethics instrument, the Ethics Position Questionnaire (EPQ), developed by Forsyth (1980), to determine the ethical position of logistics and supply chain students relative to two control groups consisting of non-business majors and traditional marketing majors.

Executive Director Dr. Don B. Bradley III

Development Intern Marissa Sides Raina Silva

The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.

(pg. 57) Read Entire Paper Here

Email: [email protected] Phone: 1 (501) 450-5300 Federation of Business Disciplines 2014 Proceedings Grant C. Aguirre, Stefan Genchev,

Essential of Entrepreneurship and Small Business Management Scarborough

and Darrell Goudge

PEARSON

Page 244

Pages 344-345

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