MEDIA PACK
Shevolution is a female focused website that combines and tailors news, entertainment and lifestyle content, with a thread of modern feminist thinking weaved throughout.
We target 18 to 34 year old females who are intelligent and politically engaged, with as much love for pop culture and entertainment as they have for social change.
Our content is captivating and engaging as we report on stories that reflect our audience’s world – diverse, exciting and inclusive. We represent their real life experiences, inspire with positive female stories and entertain whilst remaining responsible and fun.
INTRODUCTION Our brand offers integrated partnerships offerings, allowing our customers to connect with their audience in a credible, authentic and engaging way. We are independent, flexible, passionate and are experienced in working with top tier partners.
In Market
AUDIENCE
Travel
Beauty
Apparel
Employm ent
Travel
Affinity
18 - 24
• 19 %
18 - 34
• 58 %
18 - 44
• 78 %
News
Movies
Shopping
Social Media
Beauty
Highly targeted, engaged and valuable audience of 18-34 year old females Based on UUs - 3 monthly average April to June 2017 (Google Analytics)
UNIQUE USERS
28,000
TRAFFIC PAGE VIEWS
40,000 30,000
UNIQUE VISITS
Based on 3 monthly average April to June 2017 (Google Analytics)
NEWS
STYLE
YOU
REACTIONS TO THE FIRST FEMALE ‘DOCTOR WHO’ HAVE BEEN UTTERLY HILARIOUS
ADVERTS FEATURING GENDER STEREOTYPING TO BE BANNED UNDER NEW GUIDELINES
HUNDREDS OF FEMALE FILMMAKERS UNITE AFTER BAFTA REJECTION FAUX PAS
NEWS
THE DEVASTATING REALITY FACING THOUSANDS OF SCHOOL GIRLS THIS SUMMER
WOMEN, THERE ARE SOME THINGS YOU SHOULD KNOW ABOUT THE DUP
THE SEXIST LANGUAGE OLIVIA IS USING ON LOVE ISLAND IS DANGEROUS
Shevolution’s provides a mixture of original and handpicked news content. Our team of Millennial writers personalise it in tone and appearance to appeal directly to our 18-34 target audience.
NEWS
STYLE
YOU
FRANCE BANS UNHEALTHILY THIN MODELS FROM CATWALKS AND PHOTOSHOOTS
THE BEST HAIR AND MAKE-UP GLITTER TO BUY NOW
MET GALA BALL 2017: RIHANNA, CARA AND THE BEST DRESSED STARS
STYLE SPRING’S MUST-HAVE IT SHOES TO BAG NOW
WHY IS PALM PAINTING FAST REPLACING BALAYAGE THIS SUMMER?
MILLINER YANA MARKOVA DOESN’T JUST MAKE HATS. SHE MAKES SPECTACULAR WORKS OF ART
We inform and inspire our audience whilst encouraging body posiOvity, and inclusiveness. Our content includes high street and designer fashion and beauty plus the latest news, looks and topics from the catwalk, celebrity events and studios.
NEWS
STYLE
YOU
HOW MANY TIMES A WEEK IS IT ‘NORMAL’ TO HAVE SEX?
HOW DO I GET RID OF MY HANGOVER? TOP TIPS FROM A NUTRITIONIST ON THE CURES YOU CAN TRUST
JET OFF TO THE WORLD’S COOLEST HOTELS
YOU TINDER PROFILES AGAINST HUMANITY – THE ULTIMATE RED FLAGS
BELLA HADID WANTS YOU TO REMEMBER THAT INSTAGRAM DOES NOT REFLECT HER LIFE
THE LOVE ISLAND FEMINISM ROW PROVES HOW MISUNDERSTOOD THE MOVEMENT STILL IS
Our ‘You’ channel is about experiences. Whether it’s health, sex, travel, events, interactions or life on social we offer positive, informative and unbiased views mixed with emotion and humour.
SOCIAL
We are building a strong and engaged social media audience and have a dedicated Social Media Manager who interacts with our audience across all key social platforms, presenting our content tailored to the platform the right tone at the right time for our audience. Social icons are visible throughout the site enabling our audience to easily interact (like, comment) and share with their friends.
NATIVE ADVERTISING Shevolution targets Millennials – also known as the ‘always switched on’ generation. They lead busy lives and it’s hard to get their attention. With the web at their fingertips, Millennials do not look for brands to overly promote products, but instead they are influenced by conversations and information. Their purchasing decisions are based on content. Native advertising is the best way to engage with Shevolution’s audience. We have an acute understanding of what our audience wants and needs and will work alongside you to integrate your brand within our content. We will produce native editorial that provides our audience with an uninterrupted experience whilst enabling you to achieve your goals.
We will create authentic, entertaining and relevant content.
A survey conducted by Collected Bias (May 2017) found that one-third of Millennials have purchased from a brand after seeing a sponsored post. Additionally in the study found that they are most effective in combating the challenge of ad blockers.
CONTACT US
Lois Spark Founder Shevolution T: 07540407826 E:
[email protected] www.shevolutionuk.com
Shevolution™ Owned and Operated by Quarx Ltd Oaklands 33 Greencourt Road Orpington, London - BR5 1QL] Registered in England 1041219
