A Specialization Project Report On “A study on consumer awareness of Green Marketing Concept” In the partial fulfillment of the Degree of Master of Management Studies (Marketing) Under the University of Mumbai By Ms. Nandvikar Tanvi Namdev [MMS A 42] Specialization: Marketing Batch: 2013-15 Under the Guidance of

Dr. Jyotinder Kaur Chaddah (Internal Guide)

Guru Nanak Institute of Management Studies Matunga, Mumbai - 400019 2014-15

A Specialization Project Report On “A study on consumer awareness of Green Marketing Concept” In the partial fulfillment of the Degree of Master of Management Studies (Marketing) Under the University of Mumbai By Ms. Nandvikar Tanvi Namdev [MMS A 42] Specialization: Marketing Batch: 2013-15 Under the Guidance of

Dr. Jyotinder Kaur Chaddah (Internal Guide)

Guru Nanak Institute of Management Studies Matunga, Mumbai - 400019 2014

CERTIFICATE

This is to certify that Ms. Tanvi Nandvikar a student of Class MMS A bearing Roll No. 42 has successfully completed the specialization project titled, “A study on consumer awareness of Green Marketing Concept”, in the partial fulfillment of the Degree of Master of Management Studies under the University of Mumbai.

Place: Date:

Name & Signature of the Faculty Guide

Signature Dr. B. P. Verma (Director)

DECLARATION

I hereby declare that this specialization project submitted as per the requirement of MASTER OF MANAGEMENTS STUDIES (MMS) course of the University of Mumbai is my original work and has not been submitted for any award of any other degree or diploma fellowship or other similar title or prizes. I further certify that I have no objection and grant the rights to GNIMS to publish any chapter or project if they deem fit in journals or magazines and newspaper etc. without my permission. Place: Mumbai Date:

Signature of the Guide

Signature of the Student

_____________________

_____________________

(Dr. Jyotinder Kaur Chaddah)

(Ms. Tanvi N Nandvikar)

TABLE OF CONTENTS

SR NO 1

CHAPTERS

PG NO. 1

Executive Summary 2

2

Introduction to the topic 5

3

Sector Information 22

4

Company Information

5

Methodology

29

6

Research Methodology 6.1 Research Design 6.2 Sampling Design 6.3 Data Collection Analysis

32

7

Data Analysis and Interpretation

34

8

Results & Findings

46

9

Conclusion

47

10

Bibliography

49

11

Annexure

50