Main Indicators of Media Planning The media planning is the process of choice of the media, place, time, size and frequency of advertising.
Main Indicators of Media Planning - Reach or Coverage (Cover). - Full coverage is not possible. - Effective coverage or value for money Budget Reach Effective reach Number of media The efficiency of reach is determined by the quantity of repetitions. But there always will be a point after which, the increase of repetition will give proportionaly smaller increaseof reach.
Main Indicators of Media Planning Radio station
Budget, euro
Total reach
European Hit Radio
1000
56%
Capital Fm
1000
65%
Star FM
1000
71%
SWH
1000
74%
Skonto
1000
76%
Why after buying next radio station total the growth of total reach became smaller? Because of audience intersection.
Main Indicators of Media Planning Reach – The rating is the number of persons or households who are reading one or other print media, listen to a particular radio station, watch a particular TV show, etc. In other words, the rating is the size of the audience of the media in a certain period of time.
Main Indicators of Media Planning Reach С
Main Indicators of Media Planning Television, by tns.lv
More information here http://www.tns.lv/? lang=en&category=showproduct&id =tvm
Main Indicators of Media Planning Press media by tns.lv average number of readers in target group for one issue of press edition (thousands). - all issue audience - number of readers in target group, who has red at least 6 issues of periodical edition (thousands).
TGI =
one issue Cover% in target group All press media Cover% оin target group
х 100
More information here http://www.tns.lv/? lang=en&category=showproduct&id =press
Main Indicators of Media Planning Radio ratings by TNS
More information here http://www.tns.lv/? lang=en&category=showproduct&id =radio
Main Indicators of Media Planning Internet ratings by gemius.lv •
•
•
Visitors (real users) - The number of individuals who generated at least one page view on the monitored web site (or a group of sites) within a given time period. This number represents the reach of the web site and shows the actual number of people – not computers or cookies – who visited the web site. Reach % - The percentage of visitors (real users) who generated at least one page view on the monitored web site within the given time period to the total number of internet users within a given time period. Page view (просмотр страниц) - The number of page displays (WWW documents) of a given internet web site in an internet user's browser. When an internet user views a web page, this generates a Page View. More information here http://www.audience.gemius. lv/pages/display/indicatordefinitions
The Basics of Media Planning. Theme 4. Main indicators.pdf
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