25/10/2014
ULTRAVIOLET BY PAUL PAIRET (SHANGHAI) VS. SUBLIMOTION BY PACO RONCERO (IBIZA) | UltraCopycat
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ULTRAVIOLET BY PAUL PAIRET (SHANGHAI) VS. SUBLIMOTION BY PACO RONCERO (IBIZA) October 10, 2014 (http://special.uvbypp.cc/ultraviolet-by-paul-pairet-shanghai-vs-sublimotionby-paco-roncero-ibiza/)
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We love Chef Paul Pairet’s Ultraviolet in Shanghai. We have followed it since way before its opening in May 2012. That’s why we were stunned when we saw the recent opening of “the most expensive restaurant in the world” – Sublimotion, by chef Paco Roncero. At first we thought Pairet was involved in this new restaurant because of the identical looks, concepts, design and description. What we learned from him afterwards made us much more shocked. After all, while claiming itself to be “up to now unseen” elsewhere, Sublimotion is a copy of Ultraviolet. This is what we found out:
CHRONICLE Paul Pairet / Ultraviolet (opened on May 18th 2012) Paco Roncero / Sublimotion (opened on June 1st 2014)
Original project, Sydney Australia
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25/10/2014
ULTRAVIOLET BY PAUL PAIRET (SHANGHAI) VS. SUBLIMOTION BY PACO RONCERO (IBIZA) | UltraCopycat
The Last Supper: A table of 12, fixed menu / cook alone / set light mood and music / didn’t open 1996 -
Project planned with Baccarat – Stark, Paris France Crystal Room: A table of 10, same as today without so much technology (scent in pressure steamer, no projection…) / Involving Jean Louis Costes & Julie Andrieu / Canceled after 3 month planning 2002 – 2003 -
Project planned for Setai GHM Hotel, Miami USA A table of 10, same as above 2004 -
Project planned with VOL, Shanghai China Ultraviolet: Joining VOL Group to open Ultraviolet (and Mr & Mrs Bund first) / First UV intro / sketch / brochure 1st edition Oct. 2008 – 2009 -
First Ultraviolet booking inquiry From Adam Melonas, Head chef of Paco Roncero Laboratory at the time, expressing the wish to be the first to experience UV with his brother and Roncero 2002 – 2003 Ultraviolet booking inquiry: Emailed by Adam Melonas, Head chef of Roncero Laboratory at that time
Pairet met Roca brothers at El Celler de Can Roca Pairet’s brief talk with Joan Roca about UV project, Roca had heard about it already. First contact and Ultraviolet project draft from Magma Design Jul. 2009 http://webcache.googleusercontent.com/search?q=cache:iNqOnJ1Fnn0J:special.uvbypp.cc/ultraviolet-by-paul-pairet-shanghai-vs-sublimotion-by-paco-ro…
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25/10/2014
ULTRAVIOLET BY PAUL PAIRET (SHANGHAI) VS. SUBLIMOTION BY PACO RONCERO (IBIZA) | UltraCopycat
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Ultraviolet website online (www.uvbypp.cc) UV brochure 2nd edition / sketch / experience simulation video done for the coming Omnivore Food Festival in France (www.uvbypp.cc/video/) Jan. 2010 -
Ultraviolet’s first public & the trade release, France At the 5th Omnivore Food Festival in Deauville France, among other chefs including Albert Adria. Feb. 2010 -
Ultraviolet’s last version of brochure online (www.uvbypp.cc/brochure) Sent to Roncero via the contact of Pepe Loira, trying to convince Dani Garcia and Roncero to visit UV together with Ferran Adria. Pairet met Adria during his Shanghai visit – he knew about UV project and promised to come when have time. Jul. 2011 -
Ultraviolet received the first table of guests Alain Ducasse Nov. 25, 2011 -
Ultraviolet officially opened to the public Table Zero/ Auctioned by Sennheiser May 18, 2012 -
Jun. 2012 Paco Roncero Taller opened in Madrid.
http://webcache.googleusercontent.com/search?q=cache:iNqOnJ1Fnn0J:special.uvbypp.cc/ultraviolet-by-paul-pairet-shanghai-vs-sublimotion-by-paco-ro…
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25/10/2014
ULTRAVIOLET BY PAUL PAIRET (SHANGHAI) VS. SUBLIMOTION BY PACO RONCERO (IBIZA) | UltraCopycat
Pairet received Roncero at Ultraviolet for backstage visit Jan. 23, 2014 Roncero visited Ultraviolet & Pairet
Jun. 2014 Sublimotion opened
Ultraviolet officially opened to the public Table Zero/ Auctioned by Sennheiser May 18, 2012
THE DESCRIPTION OF THE CONCEPT ULTRAVIOLET Ultraviolet brochure (www.uvbypp.cc/brochure) Conceived by Paul Pairet for over 15 years and supported by VOL group, Ultraviolet is the first restaurant of its kind attempting to unite food with multi-sensorial technology in order to create a fully immersive dining experience. “No décor, no artifacts, no paintings, no views… Ultraviolet’s dining room is ascetic by nature. Specifically equipped with multi sensorial high-end technology, the dining room is dressed-up by lights, sounds, music, scents… a cool air blow, an immersive projection, images and imagination… and food.“ To offer a bold and exclusive dining experience that engages all the senses to create the ultimate luxury: Emotion Ultraviolet teaser video: http://www.uvbypp.cc/video/teaser/. SUBLIMOTION Website content (www.sublimotionibiza.com) The key words of description is, of course, similar. Sublimotion is the achievement of one of Paco Roncero’s dreams in which culinary vanguard and technological innovation unite to create a complete and up to now unseen emotional experience. http://webcache.googleusercontent.com/search?q=cache:iNqOnJ1Fnn0J:special.uvbypp.cc/ultraviolet-by-paul-pairet-shanghai-vs-sublimotion-by-paco-ro…
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25/10/2014
ULTRAVIOLET BY PAUL PAIRET (SHANGHAI) VS. SUBLIMOTION BY PACO RONCERO (IBIZA) | UltraCopycat
It’s advanced systems allow the creation of chromatic atmospheres, the control of the temperature and humidity of the space and the aromatization of the ambience under a musical sequence especially composed for the occasion. (…) Upon entering, you will see state-of-the-art technology and design flooded with aromas, scenic views, sounds and music, where you are the indisputable protagonist. Paco Roncero manages this way to conceive an exclusive space in which to experience, for those who get a chance to know it, the most intense emotions. Sublimotion teaser video – Same way as Ultraviolet to end the video: http://vimeo.com/98687104.
THE PLACE ULTRAVIOLET SUBLIMOTION
THE BOOKING SYSTEM ULTRAVIOLET SUBLIMOTION
ADMIN (HTTP://SPECIAL.UVBYPP.CC/AUTHOR/ADMIN/)
http://webcache.googleusercontent.com/search?q=cache:iNqOnJ1Fnn0J:special.uvbypp.cc/ultraviolet-by-paul-pairet-shanghai-vs-sublimotion-by-paco-ro…
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25/10/2014
ULTRAVIOLET BY PAUL PAIRET (SHANGHAI) VS. SUBLIMOTION BY PACO RONCERO (IBIZA) | UltraCopycat
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6 days ago
I can't understand why Pairet or Utraviolet team don't complaint more about this completely plagiarism of Ultraviolet. It's assumed that cooks must be creative but in this occasion Roncero and his team are talking about their expensive "creation" with no shame in front of Ultraviolet . Come on, Let's do it!!
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