4th FARM TOURISM CONFERENCE JULY 14 - 17, 2016 | TAAL VISTA HOTEL, TAGAYTAY CITY

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IT’S TIME TO CULTIVATE PROFIT. Cultivate soil. Cultivate growth. Cultivate profit. Farm tourism provides diversified income for farmers, employment for local communities, a great vacation for travellers, and food security for society. Join us at the 4th Farm Tourism Conference and learn more about how farm tourism can benefit you.

Conference events Farm tourism exhibit

July 13-17

Plan your next vacation at a farm! Choose from the growing community of farm tourism operators from all over the Philippines who will be showcasing their travel packages at special discounted rates. Farm tourism activities can range from guided farm tours, fruit picking, horse riding, organic meals, restful spas, and more.

FarmER’S MARKET

July 13-17

Patronize Pinoy! Buy fresh and locally-grown farm produce and gift items from the top suppliers all over the Philippines. Bring home innovative products to your families as pasalubong, and uplift the lives of Philippine farmers.

CONFERENCE PROPER July 14-15

Learn and share best practices in the farm tourism industry from the experts in the field. Our international and local guest speakers will be presenting a range of topics relevant to both aspiring and operational farm tourism owners. The conference will also include breakout sessions, wherein practical knowledge such as logistics, financing, security and operations will be discussed by a panel of experts, with an extensive Q&A portion for the audience.

FARM tours

July 16

Experience first-hand the joys of farm tourism by joining us for a whole day of farm tours! Tagaytay and its adjoining municipalities are fast becoming destinations for farm tourism, with a range of sites to visit and explore. See for yourself the innovative activities and products they offer. Who knows, this may just be your next family vacation!

Greetings! Would you like to find out how to cultivate profit through the growing industry of farm tourism? Join us at the 4th Farm Tourism Conference,in Taal Vista Hotel, Tagaytay City, on July 14-17, 2016 and find out cultivating soil can cultivate growth and profit! Since 2013, the International School of Sustainable Tourism organizes this event with the purpose of raising awareness on the benefits of farm tourism, promoting destinations and products from all over the country, and sharing best practices from the experts in the field both in the local and international scene. This year, the Farm Tourism Conference has even more to offer its participants: ● ● ● ● ● ● ● ●

Lecture-discussions from esteemed international and local speakers Celebration of UN FAO’s International Year of Pulses In-depth discussion of the Philippine Farm Tourism Bill Breakout sessions with expert panelists on practical knowledge for starting and/or improving your farm tourism enterprise Farm tours in the vicinity of beautiful Tagaytay City Farmer’s Market for the display of locally-grown produce and souvenir items from all over the Philippines Farm Tourism Exhibit for planning of your next vacation, or as further education for your farm tourism enterprise Opportunity to connect with fellow farm tourism enthusiasts, sustainable businesses, suppliers, and investors from all over the country

The regular registration fee is PhP 6,500/head. However, participants who register on or before May 31, 2016 may avail of the early bird rate of PhP 5,500/head. The fees are inclusive of registration fee, participant kits, conference materials, certificate of participation, daily snacks and lunch, and entrance fees for farm tours. To register, kindly fill out the attached registration form and submit to the event secretariat (contact details indicated below). Please follow the payment instructions found in the registration form. Registration will be considered complete once the proof of payment is sent. If you would also like to participate in the event as an exhibitor at the Farm Tourism Exhibit, and/or seller at the Farmer’s Market, or if you are interested in sponsorship options, you may request the details from the the event secretariat. For inquiries, please feel free to call Regine of the event secretariat through telefax at (632) 834-2994 , or via email at [email protected] and [email protected]. Thank you and mabuhay!

DR. MINA T. GABOR President

PARTICIPANT REGISTRATION FORM 4TH FARM TOURISM CONFERENCE JULY 14-17, 2016 | TAAL VISTA HOTEL, TAGAYTAY CITY Note: Kindly fill out the required information below. Kindly take note that registration forms with incomplete details will be returned to the sender.

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PAYMENT DETAILS: 1.

Early bird rate: Regular rate:

PhP 5,500/person (payment on or before May 31, 2016) PhP 6,500/person

*Inclusive of registration fee, participant kits, conference materials, certificate of participation, daily snacks and lunch, and entrance fees for farm tours. 2. For check payments, please make check payable to “INTERNATIONAL SCHOOL OF SUSTAINABLE TOURISM”.

3. Please deposit your payment (cash or check) or through bank transfer to this account: Bank Name: Account type: PNB Account No.: PNB Swift Code: Branch:

Philippine National Bank Current Account 496330200010 pnbmphmm PNB Roxas Blvd., CTC Bldg. 2232 Roxas Blvd., Pasay

4. Please send a copy of the deposit slip as proof of payment to [email protected] and [email protected].

*Individuals interested in participating in the event as event sponsors, and/or exhibitors at the Farm Tourism Exhibit and Farmer’s Market may request for details by emailing [email protected].

A LOOK BACK: THE FARM TOURISM CONFERENCE THROUGH THE YEARS

2nd Farm Tourism Conference in 2014; Daet, Camarines Sur

1st Farm Tourism Conference in 2013: Subic, Zambales

3rd Farm Tourism Conference in 2015; Lucban, Quezon

Showcasing local culture at the 3rd Farm Tourism Conference.

ABOUT THE SCHOOL

THE FARM TOURISM CONFERENCE

The International School of Sustainable Tourism (ISST) is a non-stock, non-profit corporation registered in the Philippines dedicated to education and technical training of manpower in order to viably operate sustainable tourism in the ASEAN countries.

ISST’s Farm Tourism Conference has been held every July since 2013, attended by an average of 350 delegates from the agriculture, tourism, and investment sectors. Experts from the farm tourism scene in the Philippines and beyond have shared their knowledge and best practices as speakers and instructors, while successful farm tourism operators have opened their doors to delegates for experience-based learning. The lecture-discussions and farm tours provide a holistic approach to understanding the industry.

The school offers short, intensive courses conducted by recognized international and local experts on various areas of sustainable tourism, such as farm guiding, ecolodge architecture and planning, avian tourism, community-based tourism, and others. The school also initiates other learning opportunities, such as conferences, observational trips,, and consultancy services. Its main campus is in the Subic Bay Freeport Area, Zambales, with rentable amenities such as meeting rooms, conference areas, sleeping quarters, and a theater that seats over 500 visitors. Now on its 5th year of operations, we are thankful that ISST has gained recognition, most recently from National Geographic Traveller’s award-winning writer and editor, Mr. Costas Christ. In his article “A Tale of Two Islands in the Philippines”, he makes mention of the school as “the first sustainable-tourism school in the Asia-Pacific region, educating a new generation of leaders”.

ABOUT FARM TOURISM Farm Tourism is the business of attracting visitors and travellers to farm areas, generally for educational and recreational purposes, that encourages economic activity for the farm and the community.. Like ecotourism, farm tourism represents low-impact travel, and empowers local communities, socially and economically. On one hand, economic hardships and changes in the agriculture and livestock industries have encouraged farmers to diversify their income. On the other hand, there has been growing interest in healthy lifestyle, locally-grown produce, and new types of travel. Farm tourism can address both needs. Given this, it’s no wonder that farm tourism has seen steady growth in the past few years, not just in the Philippines, but across the globe.

Every year, the Farm Tourism Conference highlights the current trends in the field, and serves to bring awareness to the UN Food and Agriculture Organization’s (FAO) annual theme. Now on its fourth year, the 2016 Farm Tourism Conference is set to be bigger and better than ever, with the introduction of the Farmer’s Market and the Farm Tourism Exhibit, to allow participants to see innovation and diversity from all over the country in terms of local produce and products. This year, the conference celebrates the International Year of Pulses, as declared by the UN FAO, and spotlights the growing trends in the farm tourism: honeybee propagation, and mushroom farming.

INTERNATIONAL YEAR OF PULSES The Food and Agriculture Organization has announced 2016 as the International Year of Pulses, to bring awareness to the contributions of this type of crop to food security, healthy living, culture and the environment.

Pulses are annual leguminous crops yielding between one and 12 grains or seeds of variable size, shape and colour within a pod, used for both food and feed.  The term “pulses” is limited to crops harvested solely for dry grain, thereby excluding crops harvested green for food, which are classified as vegetable crops, as well as those crops used mainly for oil extraction and leguminous crops that are used exclusively for sowing purposes.