Greetings, On behalf of the Center for Financial Markets and Policy (CFMP) at Georgetown University’s McDonough School of Business, we would like to thank you for your participation in the fourth annual Financial Markets Quality conference on Tuesday, October 10, 2017. During this time of unprecedented regulatory reform, it is more important than ever to bring senior leaders from government, academia, and industry together to discuss critical issues related to financial markets quality. Attendees will be senior industry executives, policymakers, academic scholars, as well as students from Georgetown University. CFMP will spearhead a combined public relations and social media campaign to amplify key issues around financial markets quality—and we ask for your help in communicating the results to ensure your network knows about your organization’s involvement with the event. Enclosed you will find a media toolkit with the resources you can use to communicate effectively. The contents of this media kit are intended to help broaden the range and impact of coverage. If you have any questions regarding public relations or social media, please have your public relations manager contact Molly Fleenor, assistant director of communications, Georgetown McDonough School of Business, at (202) 687-5254 or [email protected]. If you have questions related to CFMP, please contact Jessica Dybfest, assistant director, Center for Financial Markets and Policy, at (202) 687-3796 or [email protected].

The contents are as follows: ●

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TWO CFMP quotes— Two pre-approved quotes for you to use in your promotional efforts from Reena Aggarwal and John Jacobs of the Center for Financial Markets and Policy. These approved quotes may be used in other promotional materials, such as press releases, internal communications, and other content. Press Release Template— This template contains messaging consistent with CFMP’s press release and should make sharing the news fast and easy. We encourage you to edit information so that the content is personalized to your company. Social Media Content and Suggested Posts— Recommendations on how you can join CFMP in elevating the Financial Markets Quality 2017 conference via social media, as well suggestions on how to personalize and tailor these posts for your organization’s social channels.

Approved CFMP Quotes

NOTE: THESE QUOTES MAY NOT BE EDITED. Reena Aggarwal, Robert E. McDonough Professor of Business Administration, professor of finance, and director, Georgetown Center For Financial Markets and Policy “It is important to bring together policymakers, market participants, and scholars to discuss critical issues related to financial markets quality and propose solutions for the future,” said Reena Aggarwal, Robert E. McDonough Professor of Business Administration, professor of finance, and director, Georgetown Center for Financial Markets and Policy. “We are honored to host an event that fosters this collaboration.”

John Jacobs, executive director and distinguished fellow, Georgetown Center for Financial Markets and Policy “Recent events continue to raise a number of questions about the quality of financial markets,” said John Jacobs, executive director and distinguished fellow, Georgetown Center for Financial Markets and Policy. “We designed this conference to facilitate meaningful dialogue between policymakers, financial institutions, and academics who can address key issues related to financial markets quality.”

Press Release Template This template contains messaging consistent with CFMP’s press release and should make sharing the news about your organization’s involvement with the 2017 Financial Markets Quality conference fast and easy. Established as a guide, you are welcome to add more specific or detailed information related to your institution.

[ORGANIZATION NAME] Participates in Financial Markets Quality 2017 Conference LOCATION (DATE) — [INDIVIDUAL NAME/TITLE AND/OR ORGANIZATION NAME] will participate as a [SPONSOR/KEYNOTE SPEAKER/MODERATOR/PANELIST/ATTENDEE] at the 2017 Financial Markets Quality conference on Tuesday, Oct. 10. Hosted by the Center for Financial Markets and Policy at Georgetown University’s McDonough School of Business, in partnership with the Financial Times, the fourth annual Financial Markets Quality conference convenes senior leaders from government, academia, and industry. [Insert Quote from COMPANY] “It is important to bring together policymakers, market participants, and scholars to discuss critical issues related to financial markets quality and propose solutions for the future,” said Reena Aggarwal, Robert E. McDonough Professor of Business Administration, professor of finance, and director, Georgetown Center for Financial Markets and Policy. “We are honored to host an event that fosters this collaboration.” To view the full agenda and additional information about the conference, visit http://finpolicy.georgetown.edu/conference-2017.

About [ORGANIZATION NAME] [ORGANIZATION BOILERPLATE HERE]

About The Georgetown Center for Financial Markets and Policy Offering innovative and influential thought leadership, the Georgetown Center for Financial Markets and Policy fosters discussion on critical issues related to global financial markets. The center hosts dialogues, conferences, and events involving leading scholars, practitioners, and policymakers; provides a nonpartisan forum for informed discussion; sponsors relevant and impactful research on key global market issues; and engages students interested in finance. Learn more at http://finpolicy.georgetown.edu. Follow us on Twitter @GUFinPolicy. About Georgetown University’s McDonough School of Business: Georgetown University’s McDonough School of Business, the premier destination for global business education, provides a transformational education through classroom and experiential learning, preparing students to graduate as principled leaders in the service to business and society. Through numerous centers, initiatives, and partnerships, Georgetown McDonough seeks to create a meaningful impact on business practice through both research and teaching. All academic programs prepare

students to be “global ready” by providing a global perspective, woven through the undergraduate and graduate curriculum in a way that is unique to Washington, D.C. – the nexus of world business and policy – and to Georgetown University’s connections to global partner organizations and a world-wide alumni network. Founded in 1957, Georgetown McDonough is home to some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive degree or custom programs. Learn more at http://msb.georgetown.edu. Follow us on Twitter: @msbgu. ###

Social Media Content and Suggested Posts Join CFMP—along with other organizations—on social media as we share and amplify the stories: ●

Promote your organization via your organization’s branded social channels.

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CFMP will be sharing information about the conference event held at Georgetown’s McDonough School of Business on Tuesday, Oct. 10.

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CFMP’s Twitter handle (@GUFinPolicy) will share imagery and messaging. You are welcome to repost these.

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On all social media accounts, please be sure to include hashtag #GUfinance. This way, we can all follow along and help spread the word by retweeting, liking, and sharing your posts.

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If your company receives any press coverage, or if you write about CFMP in any of your communications channels, please share this content into the social media stream using the CFMP hashtag: #GUfinance

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The following are samples to what you can share:

Twitter ●

[ORGANIZATION@HANDLE] discusses [INSERT TOPIC] at @GUFinPolicy Financial Markets Quality conference. #GUfinance

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[ORGANIZATION@HANDLE] joins leaders from business, government, and academia to propose solutions at Financial Markets Quality conference. #GUfinance

Facebook/LinkedIn ●

[ORGANIZATION NAME] is attending the 2017 Financial Markets Quality conference hosted by the Georgetown Center for Financial Markets and Policy. #GUfinance

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[ORGANIZATION NAME] is joining policymakers, market participants, and scholars to discuss critical issues at the 2017 Financial Markets Quality Conference hosted by the Georgetown Center for Financial Markets and Policy. #GUfinance