Department: Campus Recreation Program Area: Marketing Job Title: Social Media Manager Reports to: Marketing Work Group Summary: The Social Media Group (SMG) serves as an active voice for Campus Recreation on social networks that connect a wide range of Wake Forest students. The purpose of the Social Media Group is to create, engage, and sustain the online Wake Forest community through multiple social media outlets. (Facebook, Instagram, Twitter, etc.) The SMG will assist in the execution of a departmental marketing plan and collaborate with other students in the Campus Recreation Student Marketing Team (CRSMT). Essential Functions:  Post content to engage students and promote Campus Recreation events  Schedule posts through TweetDeck or HootSuite  Update all social media outlets for Campus Recreation: including Twitter, Facebook, Instagram , etc.  Ideate content that embodies Campus Recreation’s values (#MotivationMonday, #FitFriday, etc.)  Construct and evaluate monthly analytic reports  Respond to comments and mentions from students and the general community  Create new social media campaigns and delivery ideas for Campus Recreation  Engage with the social media accounts maintained by Campus Recreation programs  Attend special events that require social media and student engagement Required Knowledge, Skills, Abilities:  Current student of Wake Forest University  Demonstration of knowledge and application of Facebook, Twitter, Instagram, Hootsuite and other social media platforms  Excellent written communication skills.  Strong attention to detail.  Organized and able to multi-task.  Ability to work independently or in a group setting.  Ability to meet departmental goals and deadlines.  Good verbal communication skills, strong customer service orientation, and the ability to interact well with the diverse segments of the Wake Forest University community. Preferred Knowledge, Skills, Abilities:  Evidence of experience gained inside or outside the classroom, or both.  Solid one-on-one and group communication skills- including listening, researching, and collaboration skills. Compensation/Incentives: Within the Department of Campus Recreation there are opportunities to assume additional responsibilities and promotion. All employees are eligible for met-based pay increase and performance-based incentives.

Note: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other jobrelated instructions and perform job-related duties as may be reasonably assigned by his/her supervisor. Campus Recreation seeks to recruit and retain a diverse workforce, and encourages qualified candidates across all group demographics to apply.

Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities. Human Resources Use: FLSA & Reason: Non-exempt Date approved: 03/20/2015 Approved by: Katie Hatch

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