201 1 BAYER MARKETING STRATEGY IN INDIA RYAN THORNTON ASHI MEHRA ANISAoNANI TIMOTHY MAKKAR
NORTH ALLEGHENY SENIOR HIGH
MAY
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BACKGROUND OF INDIA
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information technology services and software workers . In 2010, the Indian economy rebounded robustly from the global financial crisis - in large part because of strong domestic demand - and growth exceeded B% year-an-year in real terms . Merchandise exports , which account for about 15% of GDP, returned to pre-financial crisis levels . An industrial expansion and high food prices , resulting from the combined effects of the weak 2009 monsoon and inefficiencies in the government's food distribution system , fueled inflation which peaked at about 11 % in the first ha lf of 2010 , but has gradually decreased to single digits following a series of central bank interest rate hikes . In 2010 New Delhi reduced subsidies for fuel and fertilizers , sold a small percentage of its shares in some state-owned enterprises and auctioned off rights to radio bandwidth for 3G telecommunications in part to lower the government's deficit. The Indian
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Government seeks to reduce its deficit to 5 . 5% of GOP in FY 2010- 11, down from 6 .8% in the previous fiscal year . Indi a's long term challenges includ e widespread poverty, inadequate physical and social infrastructure , limited non-agricultural employment opportunities, insufficient access to quality basic and higher education, and accommodating rural -to-urban migration . GOP (purchasing power parity) $4 .046 trillion (2010 est.)
5 $3 .736 tritlion (2009 est.) $3 .478 trillion (2008 est .)
GOP (official exchange rate) $1 . 43 trillion (2010 est .)
GOP - real growth rate 8 .3% (2010 est.) 12 7 .4% (2009 est. ) 7 .4% (2008 est.) GOP - per capita (PPP) $3 ,400 (2010 est .) 163 $3 ,200 ( 2009 est. ) $3 ,000 (2008 est.)
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GOP - composition by sector
Labor force 478 .3 million (2010 est.)
2 Labor force - by occupation
https:llwww.cia.gov/library/publications/the-world-factbooklgeoslin.html
4/ 17/2011
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Bayer Group of Companies in India Bayer House, Central Avenue Hiranandani Gardens, Powai Mumbai - 400076 Maharashtra India
Back to overview The India country group comprises as its main markets India, Sri Lanka and Bangladesh. India itself is the fifth largest individual market for Bayer in Asia, and the Group has set up production sites at 7 locations in the country, Its biggest business areas are Agriculture and Polymers,
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PRODUCT: SAYER ADVANTAGE
Imidacloprid (Advantage®,K9 Advantix®)
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i'" .. ' lmidacloprid is an insecticidal agent that acts on the central nervous system of insects causing
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It is supplied as a topica l solution that collects in the oils of the skin and in hair follicles. It is not absor bed i nto the body and does not circulate t h roug h the blood st ream.
Th e effects of imidacloprid last about 30 days and remain effect ive
aft er bat hing or swimming, though shampooing should be avoided
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w ithin 48 hours of application. are rapidly killed by imidacloprid: Between 98 and 100 percent of flea s die within 12 hours of treatment. Rein festing fl eas are killed within 2 hours. and can only be obtained from a
Imidacloprid is a
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Brand Names or Other Names This drug is
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Human formulations: Non e Veter inary formu lations: Advantage ® (Bayer) and K9 Advantix® (Bayer)
Uses of lmidacloprid Imidactoprid is used in the control and treatment of It has also been used to treat
(Walking Dandruff Mite) in
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Precautions and Side Effects
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ADVANTAGE Active Ingredi ent
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Category Target Specificity We b Address Imldaclop(j(J h:iS il high
Mode of Action
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Chem ical Structure
Method o f Admi n istr ation
Parllhe half on the 3mnal"s neck al the base of II"\e skull unlit the skin IS Yls;~'e PI2C-."! the lip of the tu~ on the skin and squeeze hrmly se'fflfal !lme~ to emply 1'"101 cor.!enls dlfoctly onto the, skm Apply only to undamaged skIn. Do nell allow recenlly treated animals 10 grOOll' each olner :0 mgt kg body '.... elght tOPlCbi solutlQO (0 4 m, of the 10 solution to cats under 9t::.& body weigh: 0 B ml of the 10 % solullon 10 calS over 91bs of body w~:ghl 0 .:1m! of ttl':! 10 % solullon to dogs 10105 ana under 1 0 mt of the 10 % solullon 10 dogs between 11 - 20tbs of boo" welgh' 2 Sonl o! H1e 10 % solution 10 dogs 21-551tlS of boay weight «I Oml cflhe 10 % $.Jlullon 10 dogs over 551bs of body wetQht)
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REASONS TO SELL TO INDIA
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APPENDices
CONTACT
SOUTH ASIA
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[I Population 1,189.172,110& (July 2011 esl.)
Age 5t, UUY,.
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Population growth rata 1.344% (201 I "I.)
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20 .97 birth./I,OOO population (2011 esl. )
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Death ulta 7.48 d lll tnsiI ,DOO populatlon (July 2011 est.)
'" Net migratio n rat a _0, 05 mig.anl (I )ll, OOD population (2011 est .)
". Urbaniulion
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Major cities - popu la tion DELHI (cepltll) 21 .72 million; Mumba119.695 million. Kolka'" 1S.2U million: ChennaI7 .• !! million ; aang.lor, 7 .079 million (2009)
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-0 . 05 mi grenl(s )I1 ,OOO popu l.Uon (2011 esl.)
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• • Jo, clti e . · pop u la tion OELH I (clpllll) 21 . 72 mil lion : M umbal 19 .695 million ; Kol kal. 15. 294 mIll ion : Chennal 7 .• '6
milli o n : Bang_ l orD 7 .0 79 million (2009) S • • n ll o
[I https:llwww.cia.gov/library/publications/the-world-factbooklgeos/in.html
4117/2011
Creature-Companions Online Magzine & Pet Pal Network
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Other" Pet News India lnlernationai Pet Trade !:-air :W08 a great s~; cce!> s
t110re , Irnpo~t tanffs lc;wE're(j on pet food
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Cl10ngln<; lifestyies if' tnt: fonT! 'Of ::.1'0;; :"ISE: in rluc:ear f~r.1ih::;: Jr-,j da'.Jble Incom e 110;J~,etlold s !jd'iE": encow"aged tne grm'i:-h ,,:;f pet ovmersillp ;n l,rban a r~a$ of Indi a. fncreaslngly, Di+; are be ln~l loo:<'(:d upCin as com panion:; Clnd memhers L~ f ~hc rcrni!y rcti1e ~ t113 r1 d5 gu:m: dogs for example, P':'t m\':lC ;" ~ have ~ t;;1;te': to take dl~ intErest in their p~:: ·,.' s d.et, !leaHll t~ qd grOOnlll19, A gradual shift towards p,epared pe t fOOd nL~S beQll observed , Pet owners arE: more willing to spend ::In i"et food and per ca re products then ever before, This trend has spawned an entire inQustry . . . .!ltt: a gro\',(ing emphasis O~! f1e1 ca re.
t'-1ost or ttle t>randed pet food is irnoorlecl, The 90vernme:lt'5 redu::tlon of the import dutieS Ol~ Pet food 1<) 200:' provlues i3 boost. lo bol~ mal1L;factur;;:rs ana Imporlers, Bu t I.he buo on i:I1IJ(~rted pet foo<1 due to the· outb~ei3k Of Avian Flu !11 ye03r ;W06. w~l!ch continued throu gl1 2007, resulted in Ule reduced c'.Idilar:rfity (,f pel food. A few loreign brfinds such as I~OVcl Ca nin and Bente Kronen escdped tIle oan, but ()thers like US b~onds Pro Pac and Purina were lmpactf:d, On the other hand, ioc.ailv Illat~uL'I:::tufing !ookeej up, ,I\o:.:crdlng to El/fOmon!toi J nt~rnarIOna!, veter.nary Cl!llieS 8rd pet 5ilO ;:'5 rel'";l<:1HICd i;I I=ading d;s( ~ ibutlon (:hljnnels fo'- D~ t toad C!nd Del carE: products 111 7.007, But mere and :IIore retarl outlets 01"1<:1 supNmarl
Traoe DIrectory of Indian Pet In dustry and nelated Sen.-ice Providers t:or info and/or purchase:
Cli ck Here
Key l 'r-ends and Developments Pe~ o .·me!"~ IP. lndla have tradlt!oqal!y relied on vet!'. to ;JrDvide ttlem With gUIdance or. l(~l(ir;g care of thel- pets, -r ile i:,fl uc~)(e of v et ~ stret.ches bey cnd t he realm d V':KClnes cx~ena.s to aLl vlce 0" Det food. Thu s, over the '/e a ~ ~, :n~!1ddct'.lrers il'l"vc p!tc;,ed L:lelr praducts tC" vets, all·j focused on getting them to recommend prod!1cts to pet CoJ'm~rs, r'1ost vets in lndia se ll pet rood an d pet (Jw ners tr,3 ciit lonali y' purchased pet food from vets. HOI·vc ver as ~e:: owners Decome more fam llla r with dirferent brands 0; pel; food and pet (dre, they are mcreasII1giy becorning ale deCSlon makers and making tt';'?lr purchases e!se -lJhe r~:;. T~,;s lrEnd v-:.as shown by \oe'i:Ci"ln~1 ry ...::1~(",i c5· decreasi ng 5;,ore :::f
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4117/2011
Creature-Companions Online Magzine & Pet Pal Network
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F ranc~, (e s pe c tlvp.I~. , E:SC21P'20 t!le Call dllt: the ,r availability was not affe:ter.J rr,u'S, t i1e IIH~gl'lar avallabll!tv of m~lor Imported u,cH1.dS ha5 ciearl" afl~c:ted tile deve!o!=,lTIer:t
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of- letl i l1g up. Tile '1V JI:~~!Ji!!I:Y o f 1llt1.lflr" b !"c n C:~ sucp c.5 Pur In t,,:. Pro Pc':, Sp<)rtrr,;~" rlnd i,jli"S I ~m ali1 ·~d In dCUbt :hr')\J~diOtJt the hr st 11al~ of 2007, 'N lth lmpnfts st:Jck at fr Olc: ;~crt'3 rlue to tl:e blanket ban \.i/1 stoc ks trorn -:OU;"~"'f-: arrect2d by AviC1rl Fll•. ", ile cos': C>ie~Stlrec;, are e }l'OE:(~e\; t(. mount Of"! Ifnoorters over ~ he forecast oenod, c!: til e',' Sl.l~r'2r nom th ,= !O ~:; of s::des '~ Il d r.V r'Clvino to rav for th e stG·; ~ t!'i_~ i !S ne!C1 at tIle p 0 r~s . \Vh Ji s~ tt, E- maJo r ma nufacturp.rs enO Importers forMed a'1 ,lSSOCiJtion m or:)'=r to lob by t hE: :;Jovernment on the i!;l po rt ban, tiiE: indllstry is hopefui that a ,JCsitlve outcome wlli !J€ achieved In the snort term. IrnDort resrnction s leadin g tC (he Irregular evaila bil1ty o~ (l e;food VJIII hcl'nper tile develc!p!Tlent of W.>t food In India. TnE irregula r a'Jadabi!lt'y' of pe t foocl is also E:xpe..-::te.:l to pr13l f e:1L the major fnflnufa ct urers from creating br:iIld lovaltV fer t!~<::;r Drands. I n order to ger.erat>:! brand ioY"alty and dn ...·e expansion, the regular availability of Det food and gOG.J dismbution networks are key ;ssues for manutactu :-ers. III 'Jiber tc ()vercome tht:: !;nport !-esrricticns, :nanl.lfaCwrer5 s'Jch as PUrtI'a Pet Car€.: India Pvt Ltd would 00 well ~o ~hl~:: the Droch,ctlon of ttlClr br('lIiCS to ina la, ?S Mars T:1': has done in the past by establis hing Effern India in t he cauntn j r: addition, ma;lufdcturt-~rs shcul,j continue to bbbf ~JI~: government, bu t given the latter's positio n th!5 Sti~tegy 1::~Infikely to creatE' ., iong-term sQiution to the Import restr :cticns. Indian Market: Waiting to be Tappeu
The Indian pet. (00el5 ma rket is a young, growing n-:arke~ c.ni there are a few maJor prayers that are aC!)ve lP It. rmpcrt~~ cu rren tly constitute 40 percent ot tile total pet food s market ~n India, wIth th~ US belilg on-e of tile domin an t suppliers. The pet fooas market has be er~ growing at an average an nual ,ate of 10-15 percent fer tl1e lost rew years. COn5Jr.1ptiur, Gf branded Del. foods I':; ·:urrent[ \' concentrateo II) Liiban t:",;6 and O'ldjor Cities and much of tnt': cl e'·nand ~or l"lj·[Hl c!€d (IC-~: food i5 generated almost WliOl1y from t he- urban !)O !)UldtlCi"' whlcl"' i5 rl-e key tc r;:let segme m for m(1rk'2W-:~! ?, ;." J proll1oL,onal initiatives. Inaj~
has J larg e number of pet dug::; and cats. In racl, a :;Ui'.-e-' C0I1Clud~Li (hot t nere ::tre ::.~ JY!tliion pet aug::.: ;i; tl,e s,:-: mnjCo citJes alon>:> " ·= ~en~
"fhl:; afflu ent section o~ ~he urban ~ OL)tJ!a t lon - t!l€ 3:i0 !T'.i·PO :·; ,IlICl1iecl:15$ that .w·· 'le c.l· ,){ sec. ;~~l'[;-' - 13 ,'le '-.),:-]) target :;-egrnent for pet fO::;C oroi:lt;CS In India. Indian Pe r . . . . \'InC'"-: naVE traGi(lQi'l~~ I\ fed ttl'21 r c·,:;·ts ;:;;:::h r,:''"'r.'2.:::0·)k~..:.j 100d. and ;:.fi:= :;iowiy il1cre8sir:;J prt'ct'(i:~ of fe'?dl!",g li(~na>2c ,-")~.: t foods I!: a re!at!v Eiy f'\ e ~v ,reno. ·Th~·~ SI7.t? of the Jridli:IL [.;e1: foods market estimated by tndustrv 50lJrces at approl':in13t·.,i'J S , ~100 tone s and gro\'Jing ar:-,L!ai! v 01: lG'15 c.e rC ~~li - VC\ s:nali cJcnlpered te. the v~st 'i~t'?n-'CJt'~:n ai Pf. t iacd~ inClri
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·r ne ~ ast iTlc]onty of pet ::;. ...·: r,ers :,1 ~n dicl are hlg;lir::0me f1o:Jsel"J(')ldS, Wlt~I ,jogs belr,q t:-,~.: fnost p0 PLilar p!:~t: C11;"!CC 3':. 'JVEr 55 percent ot tt1e per. pr.:pL:iation , followed I::'y cats. ·P-IE l:.J;;;;ln pet" foexls rnaikN tne reto re pre,j:'l1li(:d,lti~' (,;C\rt'rs to dog foud L·roduct5. D09 fooe, t herefoie, accour-ts Fel" a!'~1os;: SS percE:nt and G:t fooe.: for apprc v in10tel y 15 aerccnt ::If U-, :: tota! lTIark,;;t Other s~~gmell[S sue!! d5 aquzr:urr: fisn ;(I'.ii:". t.HfC! food 2nd foos fer c-ther an:'Ds:s Lke ra!::ljits al-:d ~:i!i~~e~
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4117/2011
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The Indian Consumer Copyright © 2011 by Rabikar Chatterjee
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DISTRIBUTION
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The customer is a sole distributor of an imported medical product that is in great demand. He has extensive, countrywide inventory-management and distribution needs, with minimum dwell-time at the port of entry and transit warehouses. Analysis The substantial volumes, which include considerable outsize pieces, entail large-scale and intensive operations to ensure speed, safety and security. Regulatory expertise is required to reduce tranSit time, dispense with the need for warehousing and support a Just-in-time delivery. A wide network is necessary to enable complete distribution.
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4117/2011
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Indian Railways
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Indian Railways, a historical legacy, are a vital force in our economy. The first railway on Indian sub-continent ran from Bombay to Thane on 16th April 1853. Fourteen railway carriages to covering a carried about 400 guests from distance of21 miles. Since then there has been no looking back. It is interesting to note that though the railways were introduced to facilitate the commercial interest of the British il played an important role in unirying the country.
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Railways are ideally suited for long distance travel and movement of bulk commodities. Regarded better than road transport in terms of energy efficiency, land use, environment impact and safety it is always in forefront during national emergency.
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Disclaimer: All efforts have been made to make this image accurate. However Compare Infobase Limited and its directors do not own any responsibility for the correctness or authencity of the same. The track kilometers in broad gauge (1676 mm) are 86, 526 kms, meter gauge (1000 mm) are 18, 529 kms and narrow gauge (762/610 mm) are 3,651 kms. Of the total route of63,028 kms, 16,001 kms are electrified.
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The railways have 7566 locomotives, 37, 840 coaching vehicles, 222, 147 freight wagons, 6853 stations, 300 yards, 2300 goodsheds, 700 repair shops, and 1.54 million work force. Indian Railways runs around I 1,000 trains everyday, of which 7,000 are passenger trains. Organization Overview The Ministry of Railways under Government of India controls Indian Railways. The Ministry is headed by Union Minister who is generally supported by a Minster of State. The Railway Board consisting of six members and a chairman reports to this top hierarchy. The railway zones are headed by their respective General Mangers who in tum report to the Railway Board. . For administrative conveni ence Ind'Ian Ral'1 ways ispnmanl d'IVlded mto 16 zones:
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North Eastern Railway
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Maligaon, Guwahati
Southern Railway
Chennai
South Central Railway
Secunderabad
Western Railway
Church Gate, Mumbai
South East Central Railway
Bilaspur
East Coast Railway
Bhubaneswar
North Central Railway
Allahabad
North Western Railway
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http://www.mapsofmdia.comlindian-railways.htrnl
4117/2011
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Welcome to NHAI
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Indian Ro ad Network
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70,934
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About 65% of freight and 80% passenger traffic is carried by the roads. National Highways constitute only about 20/0 of the road network but carry about 40% of the total road
traffic. Number of vehicles nas been growing at an average pace of 10. 16%
per annum over the last five years.
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!lndjan Road Network 1t1.i\a5!A1.c IGov'lrnmenl' policv In c entjves IProg rilmmeli I Proil'ft MAp!! I'gnrgu:ion Agfeflmgnt IPro cu ren.ent j Qrgilnizational StnJ cture
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The second annual India Intemational Pet Trade Fair (IIPTF) will be a great opportunity for Indian retailers , manufacturers, and distributors to interact with foreign buyers thronging to the fair from various parts of the globe. India has become a gigantic player in the global arena catering to the pet industry. India has made tremendous growth in terms of the pet food industry during the last few years. Wth changes in lifestyle, economic growth. and increase in disposable inoomes, pet adoptions in the country have increased. The pet industry has seen changes in new product trends, treats segments, pet care, changes in domestic policy for pets, veterinary and cosmetic products for pets .
IlPTF 2009
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In recent years, the focus of the pet industry has shifted from China to India. According to a survey conducted by Euromonitor, the retail value of veterinary clinics went up to 747.2 , pet shops were seen at 882.4 and supermarketslhypermarkets at 148.6 . IIPTF is the best opportunity for those involved with the pet industry to open up to foreign visitors and businessmen looking to build connections with the Indian pet market.
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According to industry estimates, the Indian pet food market is projected to have crossed 50,000 tonnes and is growing at a rate of 10-15 percent. It is also estimated that 30 percent of this market comprises imported products while the remaining products are locally manufactured.
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Over the last five years , the pet packaging market has grown at a rate of nine percent. This is estimated to continue for the next five years. According to a survey of market trends in the pet industry, it was estimated that the pet food and pet care products industry is growing at an unprecedented rate in India. The pet food market shares a huge chunk of the profit. The market size forecasts predict it to reach 64.3 percent by 2011 . Foreign participants can assess the size of the Indian pet market along with changing
trends at IIPTF and one can also come in touch with Business to Business exhibitors. IIPTF will extend the opportunity for manufacturers to export their products. It is an
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opportunity to set up joint venture manufacturing enterprises using foreign technology and
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Indian partners. It is also an excellent prospect for foreign manufacturers to find Indian distributors for their products and services . IIPTF Highlights
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• Special focus will be on aquarium trade. • It is the only pet fair of its kind in India. Booming Indian Pet Industry
Changes in lifestyle in the form of the rise in nuclear families, double income households, and lesser number of children have led to the increase in household products. Grooming trends, feeding trends, and training trends have rapidly changed in India during the past few years. This has led to a remarkable increase in the manufacture of pet products throughout the country.
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Mapping the vet and pet market - Express Pharma
]3 for the livestock segment, also pose challenges for pharmacos who have animal health portfolios. "Although pharma companies want to tap veterinary markets, they may find it challenging because only the veterinary companies would be able to provide enough resources in competitive markets," he reasons. Speaking on regulations governing this market, Mehta says, "Animal health products regulations are not much different from human drugs. There are dedicated regulatory agencies in US and Europe like the Centre for Veterinary Medicine (CVM), but mostly these drugs are regulated in other countries either through the Ministry of Health or Ministry of Agriculture. However, in terms of compliances from a regulatory perspective, the regulations are at par with human health products."
Global hoof print Indian players are today looking at capturing a larger slice of the global pie. RFCL and Concept Pharma seem to be on an expansion spree with the former recently acquiring a European company and later planning to acquire a company in Brazil. Explaining the rationale for their proposed Brazilian buy, Sharma says, "The demand for animal healthcare drugs is very high in South American market as animals in that continent are very valuable, highly productive and diseases are similar to that of Indian continent." Though this market is highly competitive, we have capabilities to compete in this market very effectively, he adds.
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RFCL's recent acquisition, Bremer Pharma, under Its Vetnex vertical, is into research, manufacturing and supplying veterinary medical preparations including powders, tablets, solutions, suspensions and injectables for over 26 years, through a worldwide distribution network and around 803 global registrations. Mehta spells out the importance of this acquisition to Vetnex saying that all key people, assets brands and the name Bremer Pharma, including all exports contracts, will be transferred to Vetnex. With this agreement, RFCL will, therefore, gain a strong marketing foothold in European markets and a state-of-the-art manufacturing base, with key international certifications in place, in Germany. The Warburg-Scherfede plant has a processing capacity of nearly 6,63,000 litres of liquids per annum per shift, nearly 1032 tonnes of solids per annum per shift and 1.5 million vials of sterile solutions per annum per shift, translating into sizable volumes for RFCL. Additionally, Bremer Pharma brings along an extensive quality assurance system, certified according to DIN ISO 9001:2000 and based on the requirements of the EDQM guidelines, guaranteeing transparency and optimisation of all workflows in the organisation.
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Even though Concept Pharma and Intas do not have overseas manufacturing bases, they have an international client list. Concept Pharma's list includes counties like Nigeria, Mauritania, Lebanon, Saudi Arabia, Zambia, Sudan, and South Korea.
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"This year we have targeted exports of Rs eight crore to various countries, exports are growing at 50 percent per year. We have invested more than Rs 10 crore in the veterinary segment and have plans to expand our activities in biological bUSiness, vaccines and ectoparasiticides," reveals Sharma.
http://www.expresspharmaonline.coml20080531 /marketOI.shtml
4117/2011
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GOVERNMENT REGULATIONS
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IMPORT OR MANUFACTURE OF NEW DRUG FOR CLINICAL TRIALS OR MAR. ..
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Number of permission and date of issue _ _ _ _ _ _ _ _ _ _ _---,;:-_ M/s. of - -- - - - - -- -- -- - - - - - - - - - - - - - - ;(a--;ddress) is hereby granted
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Permission/Approval to manufacture following new drug formulation under rule 122 B / 122 D / 122 DA of the Drugs and Cosmetics Rules, 1945, namely:-
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FORM 46 (See rules 122 B, 122 D and 122 DA) Permission/Approval for manufacture of a new drug formulation
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Name of the formulation: Dosage form: Composition: Indications:
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Signature ...................................... ...... . .. Name and designation of Licensing Authority Conditions for Grant of Approval / Permission
(1) The formulation shall conform to the specifications approved by the Licensing Authority. (2) The proper name of the drug shall be printed or written in indelible ink and shall appear in a more conspicuous manner than the trade name, if any, which shall be shown immediately after or under the proper name on the label of the innermost container of the drug or every other covering in which the container is packed. (3) The label of the innermost container of the drug and every other covering in which the container is packed shall bear a conspicuous red vertical line on the left side running throughout the body of the label which shall not be less than I mm in width and without disturbing the other conditions printed on the label to depict it is prescription drug. (4) The label on the immediate container of the drug as well as the packing in which the container is enclosed should contain the following warning: "WARNING: To be sold by retail on the prescription ofa only." (5) Post marketing surveillance study shall be conducted during initial period of two years of marketing of the new drug formulation , after getting the protocol and the names of the investigator duly approved by the Licensing Authority. (6) All reported adverse reactions related to the drug shall be intimated to the Drugs Controller, India and Licensing Authority and regulatory action resulting from their review should be complied with. (7) No claims except those mentioned above shall be made for the drug without the prior approval of the Licensing Authority. (8) Specimen of the carton, labels, package insert that will be adopted for marketing the drug in the country, shall be got approved from the Licensing Authority before the drug is marketed .
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Mapping the vet and pet market - Express Pharma
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Mapping the vet and pet market
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The $16 billion animal healthcare market may not be a traditional diversification strategy for Indian pharmaceutical players. But with a steady CAGR of five to six percent, some savvy Indian players have ambitious plans. Manjusha Morgaonkar explores One of the silent contributors to the balance sheets of some Indian pharmaceutical companies is the animal healthcare market. Off late, for a variety of reasons, there has been a paradigm shift from being a silent player to a more aggressive positioning. Zydus Cadila, Alembic, Vetnex, Virbac Animal Health India, Intas Pharmaceuticals, Intervet India, Concept Pharmaceuticals and Wockhardt are some of the major players in India who have stakes in the animal healthcare market. Their
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global counterparts include Pfizer, Merial, Schering Plough, DSM Nutritional Products, BASF Animal Nutrition, Bayer Animal Health, Elanco, Novartis and Ceva Sante. Group Sites Market size Increasing growth in demand and supply of products is one reason why there is drastic change in size of Indian animal healthcare market. Quoting a livestock industry survey report published by Compound livestock Feed Manufacturers Association (CLFMA) of India, Dr Raja B Smarta, Managing Director, Interlink Consultancy, says, "Animal health industry is poised to grow at a CAGR of six to seven percent in the next five years. Animal health products market is growing at an annual rate of eight to ten percent with a major chunk of growth coming from small and medium sized local companies." In rupee terms, the projected valuations are considerably attractive. "The market estimation values are based on Animal Pharm Scrip reports (2006-07) which project that the tolal Indian animal health market is approximately Rs 1157 crore, which includes verticals like livestock cattle, poultry I companion animals, equine and small ruminants," says Vijay Teng, Vice President, Neovet, Intas Pharmaceuticals.
Sushil Mehta, Managing Director and Chief Executive Officer, Ranbaxy Fine Chemicals limited (RFCL) reveals that Vetnex is placed third after Virbac and Schering Plough in the domestic market. Though exports are a relatively new and high growth area for RFCL, the company plans to be amongst the top ten global animal health companies in three-four years time, Ihrough a mix of organic and inorganic growth initiatives. In the
htto:/ /www.exoressoharmaoniine.comJ20080531 /marketOl .shtm 1
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BRAND RECOGNITION
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United States Patent: 6001858
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United States Patent Sirinyan, et al.
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Parasiticide formulations suitable for dermal application
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6,001,858 December 14, 1999
Abstract The present invention relates to formulations for the dermal control of parasitic insects on animals, having the following composition agonists or antagonists of the nicotinergic acetylcholine receptors of insects in a concentration of from I to 20% by weight based on the overall weight of the formulation; solvents from the group benzyl alcohol or optionally substituted pyrrolidones in a concentration of at least 20% by weight based on the overall weight of the formulation; if desired, further solvents from the group consisting of cyclic carbonates or lactones in a concentration of from 5.0 up to 80% by weight based on the overall weight of the formulation; if desired, further auxiliaries from the group thickeners, spreading agents, colorants, antioxidants, propellants, preservatives, adhesives, emulsifiers, in a concentration of from 0.025 up to 10% by weight based on the overall weight of the formulation.
Inventors:
Sirinyan; Kirkor (Bergisch Gladbach, DE), Dorn; Hubert (Wuppertal, DE), Kujanek; Richard (Koln, DE), Krieger; Klemens (Magdalena Conterras, MX), Heukamp; Ulrich (Kurten, DE), Hackemuller; Doris (Dusseldorf, DE), Hopkins; Terence (Taborine, AU) Bayer Aktiengesellschaft (Leverkusen, DE) Assignee: 08/849,259 Appl. No.: Filed: June 2, 1997 PCT Filed: November 27, 1995 PCTJEP95/04667 PCTNo.: 371 Date: June 02, 1997 102(e) Date: June 02, 1997 PCT Pub. No.: W096/17520 PCT Pub. Date: June 13, 1996 Foreign Application Priority Data Dec 09,1994 [DEl
4443888
http://patft.uspto.gov/netacgi/nph-Parser?Sectl=PTO 1&Sect2=HITOFF&d=P ALL&p= I &... 4/18/20 I I
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How Long Does a Drug Patent Last? - Life123
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Related Llfe123 Articles Patent Your Idea Before it's late Get Free Invention Kit & Learn More
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How Long Does a Drug Patent Last? By: Jaceson Maughan
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How long does a pSlenllasl? A patent actually lasts a loog hme-20 years from the hme of apphcahon, and 14 years for design palents. but ~OU( patent can expire early in some cases.
Related Topics on Ask.com
How long does a drug patent last? Wrth the variety of over-the-counter and preScrip1ion drugs aveilable , many consumers would like to know because of the marked difference in cost between patented name-brand drugs and generic brands. \!\1lether it is a paten! for an inventOO . a process or a product. lhe government allows certain protections to the patent holders. and tM! includes drug companies. The Process For Patenting A Drug A pharmaceutical company will generally patenl an Invention of a unique drug combination while it is in development. Atter many lests are done and research is conducted. the company delivers it for review by the US Food and Drug Administration (FDA). Once a drug has been tested and approved for distribution by the FDA, the patent protects the company's product from competition for a set time. A patent 01\ a Clrug prevents other companies frOIll manufacturing and sellirly drugs with the same active ingredients unlit the paten! expires. Clinical Trials Impact Length Of Drug Patent In the United States the patent filed on a drug lasts for 20 years: however, because companies file even before clinlCallrials. by the time the drug hits the marketplace. the patent may only have between a to 10 years lett. Once the patent eltpires, other companies can produce the drug using the same ingredients and bring their version to the market. introducing competition and generally lowering the prices for the drug.
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Want to know how to gel a patent? The appllCatoo process will require some work. but the patent should protect your ~yenuon fOf 20 years
How Pharmaceutical Companies Extend Patents Pharmaceutical companies employ several methods 10 extend the life of a drug. For example, a company can aI1empt to file a patent on improved fOfmS of the drug or specific forms of the drug to start a new palent with the longer tlmeframe. Companies also rely on exclusivity. a concept lhat enables a pharmaceutical company to have exclusive rights to marketing the drug. The right of excluSivity does not necessarily have to coincide wllh Ille palent restriction-II can extend beyond the patenl"s timehne. \/\/hen both the patent and the exclusivity rights expire. the original pharmaceutical company no longer has a monopoly on the drug. Generic versions of the original can be produced. and the low cost will driVe down the cost of the original, in order for it to compete. The early monopoly allows pharmaceutical companies to recoup some of the enormous cost of developing, researching and testing drugs and encourages them 10 continue to find more helpful drug combinations to benefit others.
FrequenUy Asked Questions on Ask.com
More Related Life123 Articles
Vv'hat do patenlS prOled? Pateols can protect anylhlng from a machine to a cheO'lieat compound, but It does not protect an invention that does not come With diagrams and speclficatlOl1s.
Who was the first woman to receive a paten!? The rlrst woman to eam this honor created a method 01 combining straw anCl silk to create bailer halS
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Patent Your Idea Before it's Late Get Free Invention Kit & Learn More
Learning how to palent an Idea Isn't as easy as you mtghi think You need to delenmne wl\at killd 0/ patent you need. and then you need to fill OUI plenty of papefWork to prove the O(IQlrlalrty of your IIlventton.
A Better Way To Answer And Manage Phone Calls. 6-Month Free Trial.
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Asia-Pacific - Bayer
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Asia-Pacific with lis enormous growth potential, is one of Bayer's most important future markets In 2009
Bayer's approximately 21 ,600 employees in the region generated sales of EUR 5.7 billion.
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R&D expenses
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country group. comprising the People's Republic of China (including Hong Kong) and . is Bayer's largest marl!.elln Asia . The People's Republic plays an Important part in Bayer's Investment plans, VYlth China's manufacturing and construction industries expanding rapidly, the country
Asia·Pacific
is an important markel for Bayer's polymer products and a focus for capital expenditures In September 2006 Bayer inaugurated new production facilities of the Bayer Matenat$cience subgroup In ShanghaI. The slle at the Shanghai Ghemicallnduslry Park represents a tolal capital expenditure votume of about EUR 2. t billion through to 2012 and is Bayer 's biggest-ever investment project outside of Germany. The Bayer Integrated SHe Shanghai il1Cludes a production facility for the potycarbonate Makroton® With a capacity 01200,000 tons per year: a splitter. wrth a capacity of 80,000 tons per year. for separating crude MDI into the polyureth ane raw materials monomeric and polymeric MDt: and production units for polyurethane coating raw materials. among them HDI with a capacity of 30.000 tons per year. Thus for the first time all the malor business I,mits of Bayer MaterialScience w ilt have local production facilities with world-scale capacities at the Shanghai Chemical Industry Park.
As Ihe wo(\d"s second largest economy. is very importanl for Bayer's success in Asia , accounting for about 30 percent of Group sales in the regkm The focus here is on health care and agricultural produds. v.tIich together account for about two thirds of the company's sales in Japan. With its crop sCience researcl1 center, Japan also forms an importanl part of lhe Bayer Group's inlamalional research network Imldacloprkl. \tie aClive ingredient widely used in insecticides. was invented by researchers In Japan.
The South ASEAN country group comprises S ingapore. . Malaysia. the Philippines. Brunei and Easl Timor. Singapore is the regional management base for many of the business en1itles operating in the region. In Indonesia. Bayer"s bUSiness is driven by MaterialScience and HealthCare. and in the Philippines by HealthCare and CropScience
For Bayer, IS a key markel in the As.,-Pacific economic region . As one of Ihe major global players in the KOfean mari<.et. Bayer has actively participated in the growth of the country's economy V\lilh Ihe acquisf\lon or Sci1eriog. Bayer HeallhGare I10W accounts for nearly 53 percent of lotal sales In KQ(ea In Ihe field of animal heaKh products, Bayer h as a particularly strong position In South Korea .
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The Bayer Group's acllvities in Asia-P acifIC also include a strong presence in Ever Since Bayer entered the Australian and New Zealand markets, the company has been an aC\lve partner In this region's growth. It employs around 840 people in the two countries and operates three production siles. The main focus IS on health care and agriculture
http://www.bayer.com/enlasia-pacific.aspx
4117/2011
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RYAN THORNTON IS A 17'YEAR-oLD JUNIOR FROM NORTH ALLEGHENY SENIOR HIGH SCHOOL. HE LOVES THE SOCIAL SCIENCES. HE ENJOYS PLAYING SOCCER AND ULTIMATE FRISBEE ON THE WEEKENDS . HE REGULARLY VOLUNTEERS TO HELP THE NEEDY. HE PLANS TO MAKE A CAREER OUT OF INTERNATIONAL RELATIONS , AND IS DOING THIS MARKETING COMPETIT ION BECAUSE IT IS FUN .
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VOLUNTEERS. HE PLANS TO TAKE PRE·MED IN COLLEGE AND EVENTUALLY BECOME A DOCTOR . HE PARTICIPATED IN THIS COMPETITION BECAUSE HE SEES IT AS AN OPPORTUNITY TO LEARN ABOUT THE START UP OF A PRODUCT IN A GROWING NATION AND TO LEARN MORE ABOUT GLOBALIZATION AND WHAT EFFECT IT' S HAVING IN THE WORLD .
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ANIS ADNANI IS A 16-YEAR-oLD JUNIOR FROM NORTH ALLEGHENY SENIOR HIGH SCHOOL HE ENJOYS AMERICAN HISTORY, ENGLISH, AND PHYSICS. HE ENJOYS COMPETING IN SOCCER AND THE NATIONAL FORENSIC LEAGUE. HE PLANS TO PURSUE PHILOSOPHY AND EVENTUALLY BECOME AN INTERNATIONAL LAWYER. HE DECIDED TO PARTICIPATE BECAUSE HE WANTS TO LEARN MORE ABOUT BUSINESS AND HE ENJOYS PUBLIC SPEAKING.
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ENJOYS STUDYING PHYSICS AND ECONOMICS_ HE LOVES COMPETING IN THE NATIONAL FORENSIC LEAGUE AND THE FUTURE BUSINESS LEADERS OF AMERICA. HE IS PARTICIPATI NG IN THIS COMPETITION BECAUSE HE IS INTERESTED IN INTERNATIONA L BUSINESS AND BAYER CORPORATION .
