January 2012 Tuesday 10th
Bookkeeping
09.30—12.30
Thursday 12th
Business Start Up—Finance
09.30—12.30
Monday 16th
Marketing Your Business on TripAdvisor
09.30—12.30
Tuesday 17th
Improve Your Search Engine Ranking
09.30—12.30
Wednesday 18th
Business Start Up—Business Planning
09.30—12.30
Friday 20th
HMRC Business Expenses & Capital Allowances10.00—12.30
Tuesday 24th
Business Start Up—Marketing
09.30—12.30
Monday 30th
Marketing Your Business
09.30—12.30
Tuesday 31st
Business Start Up—Finance
09.30—12.30
Wednesday 1st
Bookkeeping
09.30—12.30
Thursday 2nd
Business Start Up—Business Planning
09.30—12.30
Monday 6th
Business Start Up—Marketing
09.30—12.30
Tuesday 7th
Business Start Up—Finance
17.00—20.00
Wednesday 8th
Website Builder Part 1
09.30—12.30
Thursday 9th
Social Networking for Business
09.30—12.30
Tuesday 14th
Google AdWords
09.30—16.30
Wednesday 15th
Bookkeeping
17.00—20.00
Thursday 16th
Marketing Your Business on TrpAdvisor
09.30—12.30
Friday 17th
HMRC Newly Self Employed
10.00—12.30
Monday 20th
Marketing Your Business
09.30—12.30
Tuesday 21st
Website Builder Part 2
09.30—16.30
Wednesday 22nd
Business Start Up—Business Planning
17.00—20.00
Thursday 23rd
Business Start Up—Finance
09.30—12.30
Friday 24th
HMRC Business Expenses & Capital Allowances10.00—12.30
Monday 27th
Improve Your Customer Care Skills
09.30—12.30
Tuesday 28th
Business Start Up—Marketing
17.00—20.00
Wednesday 29th
Improve Your Search Engine Ranking
09.30—12.30
Thursday 1st
Website Builder Part 1
09.30—12.30
Tuesday 6th
Bookkeeping
09.30—12.30 (Peebles)
Wednesday 7th
Business Start Up—Finance
09.30—12.30
Thursday 8th
Business Start Up—Business Planning
09.30—12.30
Monday 12th
Excel Your Accounts
09.30—12.30
Tuesday 13th
Business Start Up—Marketing
09.30—12.30 (Peebles)
Wednesday 14th
Social Networking for Business
09.30—12.30
Practical help, advice and growing T of
Thursday 15th
Website Builder Part 2
09.30—16.30
Friday 16th
HMRC Newly Self Employed
10.00—12.30
Thinking of starting your own business?
Monday 19th
HMRC How VAT Works
10.30—13.00
Tuesday 20th
Bookkeeping
09.30—12.30
Wednesday 21st
Google AdWords
09.30—16.30
Thursday 22nd
Business Start Up—Business Planning
09.30—12.30 (Peebles)
Tuesday 27th
Marketing Your Business on TripAdvisor
09.30—12.30
Wednesday 28th
Improve Your Search Engine Ranking
09.30—12.30
Thursday 29th
Business Start Up—Finance
09.30—12.30 (Peebles)
T—0844 875 0171
E—
[email protected]
W—www.bgborders.com
Workshop Programme January—March 2012
February 2012
March 2012
Thinking of developing your business? Think Business Gateway. www.bgateway.com
Social Networking for Business
Workshop Details Business Start Up—Marketing Getting the marketing right for your business is crucial to its success. This workshop will help you to understand your competitors, identify your customers and understand the things you need to consider for effective marketing. Bookkeeping This workshop aims to equip you with an understanding of book keeping principles and demonstrates why keeping financial records is so important to the success of your business. It examines the implications of VAT registration and the requirement to produce accurate financial information for tax and other purposes. This is a practical workshop that will help you understand and use a recommended Book keeping System Business Start Up - Business Planning It is essential to have a realistic, working business plan when you're starting up a business. This workshop shows you how to create a robust business plan.
Find out what all the buzz is about and gain an understanding of how social networking could help grow your business. This workshop provides a an overview of how social networking works and then helps you to choose an appropriate social networking identity (Avatar) across multiple social networking sites (Twitter, Facebook, LinkedIn, YouTube etc.) Delegates will then be taken through how to set up a Twitter account for their Business with lots of hints and tips on how to get the most from this extremely popular micro blogging network – You will be sending your first Tweets by the end of the workshop! Please ensure you have access to an online email account. Marketing Your Business This workshop will help you create a realistic marketing plan designed to improve your marketing efforts and ultimately lead to more sales. Excel Your Accounts This workshop is for those who would like to take advantage of electronic spreadsheets and transfer their manual bookkeeping system onto a Microsoft Excel spreadsheet. It looks at creating new workbooks, entering and editing data, inserting and deleting cells, columns and rows, using the auto sum function, entering calculations, formatting and printing. The workshop is entirely ‘hands on’, so those attending will get practice in using Microsoft Excel to create and modify actual spreadsheets using formulae to automate calculations. Prior knowledge of a manual bookkeeping system is assumed. Attendance at BG’s Bookkeeping Workshop is advantageous. Marketing Your Business on TripAdvisor
Business Start Up—Finance Good financial management is essential for running a successful business. This workshop will help you to:- manage a profit and loss account; produce a cashflow statement; understand the meaning of working capital; describe the main sources of finance; and understand the different legal structures of a business. Google AdWords (Pay per click) Pay Per Click is a critical element of your online marketing strategy. This workshop will equip you with the skills required to successfully plan, launch and manage your Google AdWords campaign. Google AdWords has instant impact and will deliver highly targeted visitors to your website. The workshop covers the Google keyword research tool, campaign management, budget control, market targeting, ad serving, click fraud etc. No IT skills are required, just a desire to see a return on investment from your website.. Please ensure you have access to an online email account. Website Builder Part 1 If you are interested in developing a website for your business then this workshop will help you examine your requirements and explain the website building options available to you. It then demonstrates some new easy to use options for developing your website. At the end of the workshop you will be able to decide if a website builder solution is the right choice for you and your business. If it is you can attend website builder 2 a full day’s workshop that will take you step by step through building a website. No programming or advanced IT skills are required. Website Builder Part 2 This workshop follows website builder part 1 (you must have attended part 1 first) and during a full days tuition you will learn from scratch how to build an attractive and effective website for your business. No programming skills or advanced IT skills are required to use this simple but powerful website building tool. Improve Your Search Engine Ranking Find out how search engine optimisation techniques can help you improve your search engine ranking, attract more visitors and improve your website's performance
With 50 million unique visitors each month there is no denying the influence TripAdvisor has on the tourism sector. Did you know that 70% of reviews rate businesses as good or excellent? Whether you are an accommodation provider, a restaurant, attraction or tour operator there are many ways for you to effectively market and manage your business on TripAdvisor but you need to take action! Learn how you can benefit from guest reviews, take ownership of your listing, respond to reviews, use management and photo tools, market your listing to encourage reviews and consider the business listing option. This half day workshop is an in-depth look at TripAdvisor and will benefit any tourism related business, new or old.
Improve Your Customer Service Skills The relationship small businesses have with their customers are extremely valuable as repeat business is usually the primary source of income. Additionally, referrals are usually the primary source of the new customers. Responding to customer feedback, we have created a course to support businesses looking to improve their customer relationships. Through this workshop we will highlight the benefits of good customer service and identify how this can affect the business as a whole. Key topics will include identifying your customers, clarifying points of contact with the public and ways of implementing good customer service skills into everyday working life. This course is ideal for key customer service staff or business owners looking to develop strong customer service strategies for business development.
All workshops are fully funded and are free to attend Workshops (unless otherwise stated ) are held at Ettrick Riverside, Dunsdale Road, Selkirk, TD7 5EB. To book a place or for further information call 0844 875 0171, email
[email protected] or book online at www.bgborders.com
