Fakultas Ekonomi Universitas Indonesia
MAJALAH ECONOMICA 50 Advertising Offering
www.boeconomica.org
ABOUT BOE Badan Otonom Economica (BOE) is a student organization in Faculty of Economics, Universitas Indonesia which core competence in scholarlyjournalism. Founded in May 31th 1978, our mission is to educate people through journalism related to economics, science, social, politics, and cultural issues. In accordance to mission, BOE launched Majalah Economica, which being the first journalistic product launched in Universitas Indonesia. Now, Badan Otonom Economica launched the 50th Majalah Economica with the theme of “Pajak Rokok”.
About Majalah Economica 50 Majalah Economica was launched in 1978 by Badan Otonom Economica FEUI. This product primarily focuses on economic-sociocultural knowledge with various themes. For Majalah Economica 50, we are focusing on “Pajak Rokok” to enhance our readers' knowledge about population growth especially in Indonesia, to be an aspirational, inspirational, and critical education media. Finally, our target market is university students in Indonesia and common public nationwide.
Our alumni Sri Mulyani Renald Khasali Muliaman Hadad Sihol Aritonang Raksaka Mahi Chatib Basri Arianto A. Patunru Etc.
MATERIAL SPECIFICATIONS Majalah Economica 50 is perfect bound on and printed full color process in art paper. Content pages which cover is printed on gloss-art carton. Majalah Economica 50 will be packaged by press transparent plastics with the fonts embedded within the document. We make sure your advertisement will be shown same as your design is. The different design shown will be consent of both parties. We will launch 3000 copies magazines around Indonesia.
PUBLICATION DATES Majalah Economica 50 is published semiannually: July/August and December/January
ECONOMICA MAGAZINE’S LAST PARTNERS
Reasons To Advertise in Magazines 1. Magazines supply credibility. With the high qualities of articles that we provide, every advertisement inside magazine will become more precious 2. Magazines provide reach to the most desirable consumers 3. Magazines advertising improve advertising return on investment 4. Magazines advertising engage. Studies show that consumers are more likely to find magazines advertising acceptable and enjoyable compared to another media 5. Magazines audiences accumulate faster than you think-and with lasting impact
Target Distribution By 3000 copies magazines and readership approximately 3 readers/copy, our target distribution is around Indonesia, specifically distributed to: 1. More than fifty universities in Indonesia 2. Potential banks 3. Popular bookstores in nationwide 4. Supermarket and potential retails 5. Top private courses all around Jabodetabek 6. Region libraries in Indonesia 7. Local and multinational companies, especially tax-related companies 8. etc
ADVERTISING RATES Back Cover
IDR 7,000,000
Inside Front Cover
IDR 5,000,000
Inside Back Cover
IDR 5,000,000
Inside FullPage
IDR 3,500,000
Inside Half Page
IDR 2,000,000
Inside Quarter Page
IDR 1,000,000
Best Bars Quarter Page
IDR 750,000
Advertorial Full Page
IDR 2,000,000
Advertorial ½ Page
IDR 1,500,000
Coupon Page
IDR 750,000
In Kind (Bonus) Inside Full page Bundling Package *Negotiable * Bundling with another products or Events held by BO Economica FEUI
SPECIFICATION AND PAYMENT Advertising material is provided by the company, but the Majalah Economica 50 committee is entitled to change the advertisement layout with the approval of both parties. Advertising material must be in .psd or .jpeg format with maximum size 1MB. 75% of advertisement fee must be paid 7 days after MoU is signed by both parties. The remaining 25% must be paid within 3 days after the magazine is distributed. Payment of advertising can be transferred to bank account Account no : 157-00-0309989-3 : BungaAuliaJuhedi Behalf of : Mandiri KCP UI Depok Account
CONTACT INFORMATION Sarah Hutapea 0853 6260 1243 Email :
[email protected]
Fakultas Ekonomi Universitas Indonesia
Address Badan Otonom Economica Gedung Student Centre lantai 1 Fakultas Ekonomi Universitas Indonesia Kampus Baru UI, Depok 16424
