PAC-12 GLOBAL

PAC-12 GLOBAL

harnesses the passion and spirit of collegiate athletics to showcase the Conference and its member institutions around the world, while giving student-athletes access to transformative life experiences and impactful cultural exchanges. Competitive sports events outside the U.S., Pac-12 Networks content distribution, people-to-people exchanges, and educational initiatives are among the many Pac-12 Global activities that support Pac-12 members’ robust international strategies.

PAC-12 GLOBAL

FAST FACTS

Across Pac-12 institutions, international students make up roughly 14 percent of the student body. More than 21,000 undergraduate and graduate students at Pac-12 institutions are from China.

If the Pac-12 were its own nation, it would have finished fifth in the medal count at the 2008 Beijing Olympic Games and the 2012 London Olympic Games, ahead of Germany, Australia, and France. Each Pac-12 athletic team is able to participate in international tours once every four years for cultural and competitive experiences.

The 2015 Pac-12 China Game represented the first regular season contest ever in China by a major U.S. sports league, collegiate or professional. Pac-12 Networks content can be seen anywhere in the world with more than 850 live sporting events distributed internationally through media partnerships that include YouTube, EverSport, and LeSports.

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PA C- 12 GLOBAL TIMELINE: AUGUST 2012: Pac-12 begins partnership with Federation University Sport China (FUSC), an arm of the Chinese Ministry of Education and the Chinese governing body for collegiate athletics

2011: Pac-12 Global is founded, leveraging the power of elite collegiate athletics to support its members’ international initiatives

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AUGUST 2012: UCLA Men’s Basketball trip to China AUGUST 2012: Bayi Women’s Volleyball Team travels to U.S. to take on California, Stanford, UCLA, and USC

MARCH 2013: Pac-12 hosts U.S.-China Symposium on Collegiate Sports Development

JUNE 2013: Pac-12 Volleyball All-Stars trip to China

AUGUST 2013: California Women’s Basketball trip to China

AUGUST 2013: Arizona State Men’s Basketball trip to China

MARCH 2014: Pac-12 hosts second U.S.-China Symposium on Collegiate Sports Development

JUNE 2014: Pac-12 Volleyball All-Stars trip to China

AUGUST 2014: Pac-12 Men’s Basketball All-Stars trip to China

AUGUST 2014: Pac-12 Networks begins international distribution partnership with YouTube

FEBRUARY 2015: Pac-12 partners with LeSports to stream men’s basketball games in China

MARCH 2015: Pac-12 hosts third U.S.-China Symposium on Collegiate Sports Development

AUGUST 2015: Beijing Normal University women’s soccer team travels to U.S. to take on Arizona State and California

MAY 2015: Alibaba Group signs on as the presenting partner of the 2015 and 2016 Pac-12 China Games.

OCTOBER 2015: LeSports streams the first college football game in China: California vs. Washington State

SEPTEMBER 2015: Pac-12 Networks begins international distribution partnership with EverSport

NOVEMBER 2015: The Pac-12 becomes the first U.S. sports league, collegiate or professional, to host a regular season contest in China as Washington defeats Texas in the inaugural Pac-12 China Game presented by Alibaba

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MAKING HISTORY:

The 2015 Pac-12 China Game The Pac-12 became the first U.S. sports league, collegiate or professional, to host a regular season contest in China. The game also proved to be a seminal educational exchange for student-athletes and offered a vehicle for Pac-12 member institutions to deepen their academic ties with China. The game exposed the Chinese to new aspects of American sports culture, sparked interest in and awareness of the Pac-12 and collegiate sports, and spawned new investment in developing a Chinese college sports system.

ALIBABA PARTNERSHIP:

The Pac-12’s partnership with Chinese-based online commerce leader Alibaba included a private round table discussion with founder Jack Ma, innovative digital marketing campaign, grassroots outreach, and game distribution on Alibaba’s Youku Tudou. The Pac-12 is the first sports property to partner with Alibaba in such a deeply integrated manner.

ALIBABA CAMPUS EXPERIENCE:



Student-athletes completed an educational seminar on Chinese business at the Alibaba Group’s campus in Hangzhou. The seminar focused on societal, cultural, and business trends taking place across China.

CULTURAL ACTIVITIES:

The student-athletes and university delegations participated in a series of cultural activities in Hangzhou and Shanghai, including visits to ancient temples and city landmarks, as well as an evening city tour on the Huangpu River.



COMMUNITY ENGAGEMENT:



The Washington men’s basketball team participated in a clinic and scrimmage with Special Olympics athletes from the Shanghai Pudong Special Education School.

FULL U.S. COLLEGE BASKETBALL EXPERIENCE:

The Pac-12 China Game featured the authentic “Pac-12 experience” complete with elite competition, passionate alumni, cheerleaders, mascots, and in-game entertainment.



HIGH-LEVEL SUPPORT:

Former NBA star Yao Ming, Alibaba Group CEO Jack Ma, UCLA Legend Bill Walton, and University of Washington President Ana Mari Cauce actively participated throughout the week of events.

MEDIA COVERAGE:

The Pac-12 China Game attracted national media coverage in China, including top Chinese TV segments, high profile print media stories, and influential Chinese digital articles. 8

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EVENTS ALL-STAR WOMEN’S VOLLEYBALL CHINA TOUR:

MEDIA LE SPORTS PARTNERSHIP:

In June 2016, a Pac-12 All-Star women’s volleyball team travels to China to play against Chinese competition in Beijing, Nanjing, and Shanghai, combining elite athletics with cultural and educational events.

The Pac-12 has an exclusive two-year partnership with LeSports, China’s leading digital sports platform, to live stream more than 250 sporting events across four Pac-12 sports, including football and men’s basketball, through the 2016-17 academic year. Le Sports has a monthly viewership of more than 70 million people per month.

CAL FOOTBALL, SYDNEY CUP:

YOUTUBE AND EVERSPORT PARTNERSHIP:

In August 2016, Cal’s football team battles Hawaii in Sydney, marking the first college football regular season game ever played in Australia.

Through partnerships with EverSport and YouTube, Pac-12 Networks content is available 24 hours a day in more than 200 countries across every platform.

2016 PAC-12 CHINA GAME:

PAC-12 CHINA GAME:

Stanford and Harvard tip off the 2016-17 regular season in Shanghai for the second annual Pac-12 China Game presented by Alibaba.

Through its partnership with Alibaba, the Pac-12 China Game will be distributed across multiple digital and linear channels in Mainland China. In addition the game will be broadcast live in the U.S. on ESPN.

ACADEMIC FEDERATION OF UNIVERSITY SPORTS OF CHINA (FUSC) PARTNERSHIP: Headquartered in Beijing under China’s Ministry of Education, the Federation of University Sports of China (FUSC) is the solely authorized national organization for university sports. Since 2011, the Pac-12 and FUSC have collaborated on various initiatives to advance the integration of sports and education in China.

COACHING EDUCATION PROGRAM: The Pac-12, along with the Chinese Scholarship Council and the FUSC, has developed a three-month training platform for Chinese coaches to study at Pac-12 universities. Coaches from the University of Utah and Arizona State University will train 200 Chinese coaches on strategies and techniques in men and women’s basketball, track & field, swimming, and cheerleading.

MARKETING, PR & SOCIAL CHINESE SOCIAL MEDIA PRESENCE: The Pac-12 continues to build its presence in China via social media accounts like Weibo and WeChat. During the week of the Pac-12 China Game, 8 million people viewed Pac-12 content on these platforms, and more than 100 pieces of content were created to inform the Chinese about the Pac-12’s events in China.

PAC-12 GLOBAL IN THE NEWS: Pac-12 Global projects have attracted coverage by leading sports and business media outlets, including Sports Illustrated, USA Today, Bleacher Report, Sports Business Journal, NBC Sports, Bloomberg, and CNN Money.

SPORTS AND EDUCATION SUMMIT, SHANGHAI: Each year, the Pac-12 and FUSC facilitate discussions about the challenges and opportunities presented by combining sports and education both in the U.S. and China. The events feature panel discussions, speeches, and case studies by officials from Pac-12 and Shanghai universities, the FUSC, and the Chinese Ministry of Education, as well as Yao Ming and Bill Walton. 12

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PAC-12 GLOBAL LOOKING FORWARD Explore additional competitive sporting events and platforms to support Pac-12 member institutions’ global strategic initiatives. Partner with more content distribution platforms throughout the world to showcase 850+ events across nearly 30 men's and women's sports. Develop merchandising and licensing opportunities to leverage the iconic brands of Pac-12 member institutions globally. Create events and media platforms to engage the Conference’s global alumni network and create Pac-12 ambassadors worldwide. Leverage Pyeongchang 2018, Tokyo 2020, and Beijing 2022 to reinforce the Pac-12’s global presence and Olympic Games success.

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