Success story – Higher RPM and better UX! “The user app base ofinstall my games come frombeen the developing "Google search ads have a very countries where users are not familiar with premium effective payment channel for Walmart toSoacquire method like credit card. rewarded new ads are a great way to exchange our virtual items with users. It users efficiently and at scale.””
Brian
creates a new main stream of revenue, resulting in creative opportunities monetize games. AdMob rewarded ads help Buser, SeniortoManager Mobile Marketing make our games more polished” - Lam Ho, CEO of Senspark
Background
Goal
Approach
Results
Senspark is a small indie game studio based in Ho Chi Minh City. It has been established for more than 5 years and have more than 20 millions game installs.
To maximize app revenue and improve user engagement at the same time.
Used AdMob rewarded ads and mediation platform to optimize fill rate and eCPM with minimal effort.
Impression RPM +68.75% Total ad revenue +50%
Google Confidential and Proprietary
Senspark - Rewarded ad scenario Rewards : extra spin in lucky wheel/in-game items/character Control: Lucky wheel only once per day
Success story â Higher RPM and better UX! Services
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âThe user base of my games come from the developing countries where users are not familiar with premium payment method like credit card. So rewarded ads are a great way to exchange our virtual ...
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âThe user base of my games come from the developing countries where users are not familiar with premium payment metho
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Octro is a leading mobile game developer that fi
âAdMob Rewarded Video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our Games apps, we even see better user engagements. â -- Chen Yong
Brian Buser, Senior Manager Mobile Marketing. "Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Oc
âAdMob Rewarded Video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our Games apps, we even see better user engagements. â -- Chen Yong
Background. Appxplore is a mobile game development studio based in. Kuala Lumpur. Established in. 2011, it has published a number of titles to public and critical acclaim. Goal. To maximize total app monetization revenue via engaging rewarded ads wit
Used AdMob rewarded ads and other rewarded networks through AdMob mediation for both Android and iOS games. Results. Ad revenue increased +15%. eCPM +56%. Ad revenue contribution 10%. âImplementing AdMob rewarded video and rewarded mediation helped
developer of games and entertainment for iOS and. Android. Goal. To monetize non-spending users in the IAP-heavy game without cannibalizing IAP revenue. Approach. Used AdMob rewarded ads and other rewarded networks through AdMob mediation. Results. I
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ "Implementing AdMob ... JOYCITY is a mobile first developer of games and entertainment for iOS and. Android. Goal. To m
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The company wanted to improve mobile performance and boost return on investment from search advertising. In collaboration with Google, LUISAVIAROMA conducted a full analysis of its mobile site using surveys, industry research and. Google Analytics da
LUISAVIAROMA began in 1930 as a hat shop in Florence. Since then it has evolved into a high-end fashion retailer serving luxury consumers both through a flagship boutique and an online store featuring a product range of emerging and avant- garde desi
other forms of feedback and Ascribe analytics data. ⢠Companies are equipped with an easy tool at their fingertips to drive better decisions based on consumer insight conservatives ... programming languages, Ascribe leveraged the .NET library to ..
Build better budget plans. No more trial and error. Building a smart budget plan for your marketing campaigns can be a challenge, especially in an increasingly ...
With AdMob rewarded ads we not only maximized revenue by monetizing non-spending users, but also improved app engagement & retention. The best thing is how easy it is to integrate and manage; you can earn more by doing less! -- Vincent Lin, VP, Cyber
