R e g i o n a l

M o r n i n g

N o t e s

Thursday, 21 August 2014

COMPANY UPDATE

HOLD (Maintained)

StarHub (STH SP) Facing Tough Competition On Multiple Fronts The operating environment has become more difficult for StarHub. It faces competition from existing players and new entrants in residential broadband. The pay-TV market is saturated and could be heading for a secular decline. We see StarHub as fairly valued but would accumulate the stock at our entry price of S$4.00 when dividend yield would be 5%. Maintain HOLD. Target price: S$4.33. WHAT’S NEW • Mobile revenue stagnant in 1H14. StarHub’s mobile revenue was unchanged at S$616.2m in 1H14. Comparatively, SingTel and M1 have shown more positive momentum with total mobile revenue growing 2.9% yoy and 4.1% yoy respectively. • Post-paid ARPU diluted by secondary lines. StarHub’s post-paid ARPU has declined for two consecutive quarters by 1.4% qoq in 4Q13 and 4.4% qoq in 1Q14. The dilution was caused by its SharePlus plan, which allows post-paid subscribers to share voice minutes and bundled data with family members. The aggressive promotion to offer SharePlus lines for free has ended in May. StarHub has since started to charge an affordable price of S$8 per SharePlus line in June and post-paid ARPU has rebounded accordingly by 3% qoq to S$68/month in 2Q14. We estimate revenue from post-paid mobile expanded 2.3% yoy in 1H14. • StarHub could fine-tune its pricing for post-paid mobile services. Excess charges for data could be increased from S$8.56/GB to S$10.70/GB, matching similar pricing by SingTel and M1. However, StarHub is likely to retain its attractive data bundle of 4GB for SmartSurf Value plan and 6GB for SmartSurf Premium plan, which is 1GB more compared to similar packages by SingTel and M1. • Pre-paid subscriber base contracted. StarHub’s pre-paid subscriber base contracted by 91,000 as it cleaned up non-active subscribers in 1H14. New regulation imposed on the registration of pre-paid SIM cards from the previous 10 to the current three SIM cards per person effective 1 Apr 14 was also a contributing factor. We estimate revenue from pre-paid mobile declined 10.3% yoy in 1H14. • Competition in residential broadband. StarHub has stepped up efforts in customer retention. We understand that existing customers who re-contract are offered attractive pricing of S$30/month for residential broadband at speed of 100mbps. Efforts are underway to start aggressive promotions of bundled packages for residential broadband at 300mbps and 500mbps to shore up its flagging ARPU. KEY FINANCIALS Year to 31 Dec (S$m) Net turnover EBITDA Operating profit Net profit (rep./act.) Net profit (adj.) EPS (cent) PE (x) P/B (x) EV/EBITDA (x) Dividend yield (%) Net margin (%) Net debt/(cash) to equity (%) Interest cover (x) ROE (%) Consensus net profit UOBKH/Consensus (x)

Share Price Target Price Upside

S$4.10 S$4.33 +5.6%

COMPANY DESCRIPTION StarHub is an integrated telecommunications service operator offering information, communications and entertainment services for both consumer and corporate markets.

STOCK DATA GICS sector

Telecommunication Services STH SP Bloomberg ticker: 1,724.2 Shares issued (m): Market cap (S$m): 7,069.4 5,679.6 Market cap (US$m): 3-mth avg daily t'over (US$m): 6.8 Price Performance (%) 52-week high/low

1mth (1.0)

S$4.49/S$4.03

3mth

6mth

1yr

YTD

(0.7)

(0.5)

(2.1)

(4.4)

Major Shareholders

%

Asia Mobile Hldgs

56.4

NTT Communications

10.0

FY14 NAV/Share (S$)

0.11

FY14 Net Debt/Share (S$)

0.17

PRICE CHART (lcy)

STARHUB LTD

STARHUB LTD/FSSTI INDEX

(%)

110

4.80 4.60 4.40 4.20

100

4.00

2012 2,421 693 421 359 333 19.3 21.2 161.4 10.6 4.9 14.8 863.2 43.3 1,086.8 -

2013 2,360 683 413 371 321 18.6 22.0 84.9 10.8 4.9 15.7 508.6 42.9 587.6 -

2014F 2,345 683 407 356 314 18.2 22.5 38.4 10.8 4.9 15.2 156.8 41.1 267.9 369 0.85

2015F 2,445 715 438 379 347 20.2 20.3 32.3 10.3 4.9 15.5 94.0 53.3 189.3 387 0.90

2016F 2,554 745 473 384 384 22.3 18.4 27.3 9.9 4.9 15.0 48.3 71.5 161.6 392 0.98

3.80 3.60

90

20 15

Volume (m)

10 5 0

Aug 13

Oct 13

Dec 13

Feb 14

Apr 14

Jun 14

Aug 14

Source: Bloomberg

ANALYST Jonathan Koh, CFA +65 6590 6620 [email protected]

Source: StarHub, Bloomberg, UOB Kay Hian

Refer to last page for important disclosures.

39 1

R e g i o n a l

M o r n i n g

N o t e s

• Elevated capex reduces possibility of capital management. StarHub’s capex for 2015 is likely to remain elevated at about 13% of service revenue. It will continue to upgrade its mobile network to LTE Advance. MediaHub located at Ayer Rajah Crescent is scheduled to complete in early-16 and the bulk of cost for construction and fitting out of the building would be incurred in 2015.

Thursday, 21 August 2014

SERVICE REVENUE BY BUSINESS (2Q14)

STOCK IMPACT • Lower revenue guidance for 2014. Management guided revenue would be flat this year, a downgrade from its previous guidance of low-single-digit growth. EBITDA margin is expected at 32% for 2014. Capex is expected to remain high at 13% of service revenue. • Management intends to maintain dividend at 5 cents per quarter and 20 cents per year for 2014. A special dividend for 2014 is unlikely due to competition in the pay- TV and residential broadband space.

Source: StarHub

POST-PAID ARPU

EARNINGS REVISION/RISK • We maintain our earnings forecasts. VALUATION/RECOMMENDATION • Maintain HOLD. Our target price of S$4.33 is based on DCF (required rate of return: 6.7%, terminal growth: 1%). Our suggested entry price is S$4.00. SHARE PRICE CATALYST

Source: StarHub

• Slower growth from mobile business.

EBITDA MARGIN ON SERVICE REVENUE

• Competition for residential broadband and pay-TV businesses. • A capital management exercise is unlikely, given competition in the residential broadband and pay-TV businesses.

Source: StarHub

NET DEBT/EBITDA

Source: StarHub

Refer to last page for important disclosures.

40 2

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PROFIT & LOSS Year to 31 Dec (S$m) Net turnover

Thursday, 21 August 2014

BALANCE SHEET 2013

2014F

2015F

2016F

Year to 31 Dec (S$m)

2013

2014F

2015F

2016F

2,359.5

2,344.6

2,444.6

2,554.5

Fixed assets

857.4

873.4

856.2

843.8

EBITDA

682.9

683.4

715.3

745.0

Other LT assets

380.6

379.4

379.4

379.4

Deprec. & amort.

269.6

276.2

277.3

272.4

Cash/ST investment

266.9

313.2

275.3

235.8

EBIT

413.3

407.2

438.1

472.6

Other current assets

345.1

305.6

318.4

330.5

49.9

42.1

32.0

0.0

1,850.0

1,871.6

1,829.3

1,789.4

Net interest income/(expense)

(15.9)

(16.6)

(13.4)

(10.4)

ST debt

0.0

0.0

0.0

0.0

Pre-tax profit

447.3

432.7

456.6

462.2

Other current liabilities

901.6

922.1

959.9

995.4

Tax

(76.5)

(77.0)

(77.6)

(78.6)

LT debt

687.5

600.0

480.0

360.0

Net profit

370.8

355.7

379.0

383.6

Other LT liabilities

178.2

166.7

171.8

177.0

Net profit (adj.)

320.9

313.6

347.0

383.6

Shareholders' equity

82.7

182.9

217.6

257.0

1,850.0

1,871.6

1,829.3

1,789.4

2013

2014F

2015F

2016F

Total other non-operating income

Total assets

Total liabilities & equity

CASH FLOW

KEY METRICS

Year to 31 Dec (S$m)

2013

2014F

2015F

2016F

Year to 31 Dec (%)

Operating

594.7

771.6

699.0

694.3

Profitability

Pre-tax profit

447.3

432.7

456.6

462.2

EBITDA margin

28.9

29.1

29.3

29.2

Deprec. & amort.

269.6

276.2

277.3

272.4

Pre-tax margin

19.0

18.5

18.7

18.1

43.0

34.3

25.0

23.5

Net margin

15.7

15.2

15.5

15.0

Other operating cashflows

(165.2)

28.5

(59.9)

(63.7)

ROA

20.3

19.1

20.5

21.2

Investing

(299.4)

(277.4)

(260.0)

(260.0)

ROE

587.6

267.9

189.3

161.6

Capex (growth)

(272.7)

(277.4)

(260.0)

(260.0)

Working capital changes

Proceeds from sale of assets

1.0

0.0

0.0

0.0

Growth

(27.7)

0.0

0.0

0.0

Turnover

(2.6)

(0.6)

4.3

4.5

Financing

(340.9)

(447.9)

(476.9)

(473.9)

EBITDA

(1.5)

0.1

4.7

4.1

Dividend payments

(343.4)

(344.2)

(344.2)

(344.2)

Pre-tax profit

3.7

(3.3)

5.5

1.2

1.1

2.0

2.0

2.0

Net profit

3.2

(4.1)

6.5

1.2

Net profit (adj.)

(3.5)

(2.3)

10.6

10.6

EPS

(3.5)

(2.3)

10.6

10.6

89.3

76.6

68.8

58.3

Debt to equity

831.3

328.1

220.5

140.1

Net debt/(cash) to equity

508.6

156.8

94.0

48.3

42.9

41.1

53.3

71.5

Others

Issue of shares Proceeds from borrowings

300.0

(87.5)

(120.0)

(120.0)

(275.0)

0.0

0.0

0.0

Others/interest paid

(23.6)

(18.1)

(14.6)

(11.6)

Net cash inflow (outflow)

(45.6)

46.4

(37.8)

(39.5)

Leverage

Beginning cash & cash equivalent

311.9

266.8

313.2

275.3

Debt to total capital

Loan repayment

Changes due to forex impact Ending cash & cash equivalent

0.5

0.0

0.0

0.0

266.8

313.2

275.3

235.8

Interest cover (x)

Refer to last page for important disclosures.

41 3

R e g i o n a l

M o r n i n g

N o t e s

Thursday, 21 August 2014

Disclosures/Disclaimers This report is prepared and/or distributed by UOB Kay Hian Pte Ltd (“UOBKH”), which is a holder of a capital markets services licence and an exempt financial adviser in Singapore. This report is provided for information only and is not an offer or a solicitation to deal in securities or to enter into any legal relations, nor an advice or a recommendation with respect to such securities. This report is prepared for general circulation. It does not have regard to the specific investment objectives, financial situation and the particular needs of any recipient hereof. You should independently evaluate particular investments and consult an independent financial adviser before dealing in any securities mentioned in this report. This report is confidential. This report may not be published, circulated, reproduced or distributed in whole or in part by any recipient of this report to any other person without the prior written consent of UOBKH. This report is not intended for distribution, publication to or use by any person in any jurisdiction outside Singapore or any other jurisdiction as UOBKH may determine in its absolute discretion, where the distribution, publication or use of this report would be contrary to applicable law or would subject UOBKH and its connected persons (as defined in the Financial Advisers Act, Chapter 110 of Singapore) to any registration, licensing or other requirements within such jurisdiction. The information or views in the report (“Information”) has been obtained or derived from sources believed by UOBKH to be reliable. However, UOBKH makes no representation as to the accuracy or completeness of such sources or the Information and UOBKH accepts no liability whatsoever for any loss or damage arising from the use of or reliance on the Information. UOBKH and its connected persons may have issued other reports expressing views different from the Information and all views expressed in all reports of UOBKH and its connected persons are subject to change without notice. UOBKH reserves the right to act upon or use the Information at any time, including before its publication herein. Except as otherwise indicated below, (1) UOBKH, its connected persons and its officers, employees and representatives may, to the extent permitted by law, transact with, perform or provide broking, underwriting, corporate finance-related or other services for or solicit business from, the subject corporation(s) referred to in this report; (2) UOBKH, its connected persons and its officers, employees and representatives may also, to the extent permitted by law, transact with, perform or provide broking or other services for or solicit business from, other persons in respect of dealings in the securities referred to in this report or other investments related thereto; (3) the officers, employees and representatives of UOBKH may also serve on the board of directors or in trustee positions with the subject corporation(s) referred to in this report. (All of the foregoing is hereafter referred to as the “Subject Business”); and (4) UOBKH may otherwise have an interest (including a proprietary interest) in the subject corporation(s) referred to in this report. As of the date of this report, no analyst responsible for any of the content in this report has any proprietary position or material interest in the securities of the corporation(s) which are referred to in the content they respectively author or are otherwise responsible for. Each research analyst of UOBKH who produced this report hereby certifies that (1) the views expressed in this report in any event accurately reflect his/her personal views about all of the subject corporation(s) and securities in this report; (2) the report was produced independently by him/her; (3) he/she does not carry out, whether for himself/herself or on behalf of UOBKH or any other person, any of the Subject Business involving any of the subject corporation(s) or securities referred to in this report; and (4) he/she has not received and will not receive any compensation that is directly or indirectly related or linked to the recommendations or views expressed in this report or to any sales, trading, dealing or corporate finance advisory services or transaction in respect of the securities in this report. However, the compensation received by each such research analyst is based upon various factors, including UOBKH’s total revenues, a portion of which are generated from UOBKH’s business of dealing in securities. IMPORTANT DISCLOSURES FOR INCLUDED RESEARCH ANALYSES OR REPORTS OF FOREIGN RESEARCH HOUSES Where the report is distributed in Singapore and contains research analyses or reports from a foreign research house, please note: (i) recipients of the analyses or reports are to contact UOBKH (and not the relevant foreign research house) in Singapore in respect of any matters arising from, or in connection with, the analysis or report; and (ii) to the extent that the analyses or reports are delivered to and intended to be received by any person in Singapore who is not an accredited investor, expert investor or institutional investor, UOBKH accepts legal responsibility for the contents of the analyses or reports IMPORTANT DISCLOSURES FOR U.S. PERSONS This research report was prepared by UOBKH, a company authorized, as noted above, to engage in securities activities in Singapore. UOBKH is not a registered broker-dealer in the United States and, therefore, is not subject to U.S. rules regarding the preparation of research reports and the independence of research analysts. This research report is provided for distribution by UOBKH (whether directly or through its US registered broker dealer affiliate named below) to “major U.S. institutional investors” in reliance on the exemption from registration provided by Rule 15a-6 of the U.S. Securities Exchange Act of 1934, as amended (the “Exchange Act”). All US persons that

Refer to last page for important disclosures.

51 4

R e g i o n a l

M o r n i n g

N o t e s

Thursday, 21 August 2014

receive this document by way of distribution from or which they regard as being from UOBKH by their acceptance thereof represent and agree that they are a major institutional investor and understand the risks involved in executing transactions in securities. Any U.S. recipient of this research report wishing to effect any transaction to buy or sell securities or related financial instruments based on the information provided in this research report should do so only through UOB Kay Hian (U.S.) Inc (“UOBKHUS”), a registered brokerdealer in the United States. Under no circumstances should any recipient of this research report effect any transaction to buy or sell securities or related financial instruments through UOBKH. UOBKHUS accepts responsibility for the contents of this research report, subject to the terms set out below, to the extent that it is delivered to and intended to be received by a U.S. person other than a major U.S. institutional investor. The analyst whose name appears in this research report is not registered or qualified as a research analyst with the Financial Industry Regulatory Authority (“FINRA”) and may not be an associated person of UOBKHUS and, therefore, may not be subject to applicable restrictions under FINRA Rules on communications with a subject company, public appearances and trading securities held by a research analyst account. Analyst Certification/Regulation AC As noted above, each research analyst of UOBKH who produced this report hereby certifies that (1) the views expressed in this report accurately reflect his/her personal views about all of the subject corporation(s) and securities in this report; (2) the report was produced independently by him/her; (3) he/she does not carry out, whether for himself/herself or on behalf of UOBKH or any other person, any of the Subject Business involving any of the subject corporation(s) or securities referred to in this report; and (4) he/she has not received and will not receive any compensation that is directly or indirectly related or linked to the recommendations or views expressed in this report or to any sales, trading, dealing or corporate finance advisory services or transaction in respect of the securities in this report. However, the compensation received by each such research analyst is based upon various factors, including UOBKH’s total revenues, a portion of which are generated from UOBKH’s business of dealing in securities.

Copyright 2014, UOB Kay Hian Pte Ltd. All rights reserved. http://research.uobkayhian.com MCI (P) 116/03/2014 RCB Regn. No. 198700235E

Refer to last page for important disclosures.

52 5

HOLD (Maintained) StarHub (STH SP)

Aug 21, 2014 - Asia Mobile Hldgs. 56.4. NTT Communications. 10.0. FY14 NAV/Share (S$). 0.11. FY14 Net Debt/Share (S$). 0.17. PRICE CHART. 90. 100. 110. 3.60. 3.80. 4.00 .... This report is prepared and/or distributed by UOB Kay Hian Pte Ltd (“UOBKH”), which is a holder of a capital markets services licence and.

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